Bulls n Bears Entrepreneurship Zone :: The journey so far: Dorothy Ghettuba, CEO, Spielworks Media

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1. Tell us about one of the toughest situations you’ve found yourself in as
a business owner.


Almost losing my company in 2014.

At the time, I had a contract with a client, who accounted for a huge
percentage of my revenue, and when the client cancelled that contract
halfway, my company imploded and nearly came undone. It was a sobering
moment and we as a team had to endure a difficult and arduous journey to get
back on our feet.

How we overcame the challenge was by me acknowledging and taking
responsibility for the situation we were in. Next, we figured out a strategy
on how to get out of the predicament we were in and then we executed that
strategy.

What we decided to do was not to waste a crisis and took this opportunity
to learn as much as we could so that we [could] do and be better.


2. Which business achievement are you most proud of?


Bringing my company back on its feet again. It took time, it was humbling
in every sense of the word, and it taught us many valuable lessons.


3. Describe your greatest weakness as an entrepreneur.


I am a big dreamer, a big picture person – a visionary, if you will. I can
see the endgame clearly and know that if I can dream it, then it can be
achieved.

My weakness is impatience. Wanting to go from zero to 100 at once. This, of
course, can be (and has been) detrimental. So, what I have learned to do is
to pace myself.

[I] remind myself actively that Rome was not built in a day and
entrepreneurship (at least my business) is a long game.

Being acutely aware that this is my weakness, I have tried and continue to
create a culture of dissent in my company more so with my COO, Ndanu
Kilonzo. I encourage her to disagree without fear and dissent with me
whenever she feels I am getting ahead of myself. To rein me in when she
feels I am being impatient.

On my part, I have learned to listen. My COO is a brilliant and remarkably
process-oriented person who pays attention to detail. I often marvel at how
her mind works.

So what I do now is share a vision I have in mind and she maps the journey
and, together with the team, we walk it.


4. Which popular entrepreneurial advice do you disagree with?


“Fake it till you make it”. Not only is this piece of advice useless, it is
dangerous for you as a person and for your business.

I am not saying that one should not be confident in their skills, talents
and abilities – they should. What I am saying is stretching the truth can
and will be injurious to you in the long run.

On a personal level, it is disingenuous and it can also be remarkably
stressful to keep up appearances.

On a business level, it can strain your organisation financially. What I
would encourage entrepreneurs to do instead is to focus on building
confidence.


5. Is there anything you wish you knew about entrepreneurship before you
got started?


Yes, there are many things I wish I knew. But hindsight is 20-20 [vision]
now, isn’t it?


6. Name a business opportunity you would still like to pursue.


That’s a broad question and many ideas come to mind. I will, however,
narrow it down to my particular (creative) industry – “talent management”.
That is a relatively, if not completely, untapped area in my industry.—
Howwemadeitinafrica 


<https://www.howwemadeitinafrica.com/journey-far-dorothy-ghettuba-ceo-spielw
orks-media/61092/dorothy-ghettuba-ceo-spielworks-media-600x/> 

Dorothy Ghettuba

Dorothy Ghettuba is the CEO of Spielworks Media, a TV, film, and digital
media production company based in Kenya.

 

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