Bulls n Bears Entrepreneurship Zone :: Rwandan entrepreneur killing two birds with one briquette

[Bulls n Bears]

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As a child, every morning before school, Jean Bosco Nzeyimana – who lived
in a poor, rural village in Rwanda without electricity or decent
infrastructure – would have to go into the forest to collect firewood. It
was a tough job in a hard life; but it sparked an idea that, years later,
would turn Nzeyimana into a budding businessman with a passion for
sustainability and social enterprise.

“My mother, a great teacher of mine, told me that to dream, I needed to go
outside and look at my community and see how everything is going,” he told
the Skoll World Forum in 2016. “I was so sad because during those few days I
took to look around, I found that I was uncomfortable with the way I was
living and the way my community was living.”

For example, as in so much of rural Africa, most of the people in his
village were still relying on charcoal for cooking. In fact, around 80% of
people in Rwanda still use wood as their main energy source, which means
that millions of trees are being cut down to satisfy demand, causing
devastating deforestation. Nzeyimana was concerned, too, about the waste he
saw piling up in Rwandan landfill. “Cutting down trees is dangerous because
it’s exploiting nature,” he says. “And taking waste to landfill is not a
solution. It’s creating another problem.”

He was convinced that there must be another way and, as he grew, he kept
thinking about what he could do to help his people find an environmentally
friendly alternative fuel source.

Rwandans may not be rich in natural resources such as diamonds, platinum
and gold, says Nzeyimana, but they are eager to learn and good at utilising
any opportunities available to them. So, aged 19, he hit upon the idea of
turning organic waste materials into clean-burning briquettes, thus making
an affordable and sustainable replacement for charcoal. With a startup loan
from the African Entrepreneur Collective, and convincing his district to let
him use a waste management facility for free, he has since created a
business called Habona (which means “illumination”).

Habona collects and sorts trash to make briquettes, biogas and organic
fertilisers for its customers, which include restaurants, hotels,
households, businesses, schools, farmers and government offices. The company
is also a job creator, employing 26 people. “I wanted to generate a
sustainable fuel that would have a positive impact on people’s lives – but I
also wanted to generate employment,” Nzeyimana says.

Well, mission accomplished – although Nzeyimana has only just started. He
now wants to roll out his idea across Rwanda and beyond. And he’s still only
25.

It’s no surprise to find that Nzeyimana has won numerous business awards.
He was named Top Young Entrepreneur of Rwanda 2014 and became a recipient of
the African Innovation Prize and the Mandela Washington Fellowship for Young
African Leaders, a programme begun by former US president, Barack Obama.
Plus he shared a stage at the 2016 Global Innovation Summit in California
with Obama and Facebook founder Mark Zuckerberg. “They were really
interested about what I’m doing in my little community,” he says. “That’s
good motivation for me to keep working hard and moving the business
forward.”


What challenges did you face when starting Habona?


To get ahead in business you need to be secure in terms of funding: you
don’t want to have cash flow problems. So the main challenge I had was
gaining trust from potential investors. I was 19 years old and, in my
culture, young people find it difficult to gain trust from more experienced
members of the community. Yet I needed investors to recognise that I had a
good idea. So I kept pushing, trying to spread awareness of my plan. I also
got involved with entrepreneurship competitions and various events and these
attracted attention from potential partners in the UK and the US.

The other problem was that I was embarking on a business venture that was
new, so I couldn’t expect to find ready-trained and experienced workers.
Instead, I had to organise and train people myself. For those working on the
waste collection side, training was easier; but it was more difficult on the
processing side because many people had never even seen a briquette before.
I couldn’t expect them to simply come in and make the product if they didn’t
understand it. So a lot of money was spent on ensuring they knew what Habona
is trying to do.


What’s the long-term potential for the business?


For the future, I want to see how we can scale down our processes in order
to make our model franchisable, and then apply it to villages not just in
Rwanda but outside the country, too.


Is enough being done in Rwanda to drive young entrepreneurship?


There are policies that need to be changed to ensure that entrepreneurship
can flourish. I’m involved in different entrepreneurial chambers where
like-minded people gather together to discuss what the country can do to be
attractive for people who want to embark on new endeavours. We have a long
way to go – but the progress we have already made is good enough to make me
feel that the future is bright.


What advice would you give to companies that are looking to do business in
Africa?


I say to them: “Africa is open for business.” We have so many opportunities
here and so many areas that are untapped. Anyone who is interested in doing
business here should certainly come; but even to those who are not
interested I say: “Think about it!” I would look forward to providing
guidance to anyone who wants to get started in Africa.—Howwemadeitinafrica 



Jean Bosco Nzeyimana

 

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