Bulls n Bears Entrepreneurship Zone :: The journey so far: Themba Ndala, director, Ritevac Media

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Mon Nov 12 08:02:08 CAT 2018


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Themba Ndala is the director and founder of South Africa-based Ritevac
Media, a multi-platform media company that specialises in digital media with
a focus on marketing, social media, advertising, film and video production.


1. Tell us about one of the toughest situations you’ve found yourself in as
a business owner.


In 2017, my company Ritevac Media was appointed to manage two major events
in South Africa: Standard Bank Joy of Jazz that took place at the Sandton
Convention Centre; and Essence Festival Durban that took place at the Durban
International Convention Centre.

These two events happened to be on the same week and I was suddenly faced
with the challenge of capacity. How do I split my team into two great teams,
with each having a leader other than myself?

So, I had the task of finding new talent to add to both teams, and being a
creative, I’ve always been surrounded by creatives who were just as good as
me – if not better. I brought them on to the teams and we managed to execute
both events successfully, which resulted in both clients being satisfied
with the results.

This definitely taught me that success is not a one-man show, it’s
teamwork. When you collaborate with others to accomplish something, you can
achieve so much more than you could by yourself.


2. Which business achievement are you most proud of?


Building a digital media agency that has a portfolio of signature events
and international brands.


3. Describe your greatest weakness as an entrepreneur.


Being a perfectionist. Sometimes it has caused me delays in delivery time.
I’m still trying to work around that, however, I have a great team that
understands my standards of work.


4. Which popular entrepreneurial advice do you disagree with?


There’s a lot of models or systems being created on the best way to run
your business. But I believe that what may have worked for others may not
work for you, so I strongly believe in creating your own business model that
works for you and your business.


5. Is there anything you wish you knew about entrepreneurship before you
got started?


To be honest, there’s not much because I believe that all challenges faced
in entrepreneurship builds one’s character. If someone held my hand in the
beginning, I don’t think I would have learned all the lessons through the
mistakes I made. All the mistakes I’ve made and challenges I’ve faced have
groomed me into the entrepreneur I am today. They have successfully impacted
the way I run my business.


6. Name a business opportunity you would still like to pursue.


That would be Agripreneurship.

I see potential in this agriculture-related sector because it not only
creates opportunities for employment, but also guarantees food security.
Agripreneurs are able to identify an opportunity within a market to produce
food stuffs such as vegetables, fruit or grains directly through using
innovative and sustainable methods.

These entrepreneurs are also at an advantage because they can tap into
other agribusiness opportunities within the extended food system that can
include packaging, processing, cooking and recycling to name a few.

This, in my opinion, is a diverse sector that offers immense opportunities
for entrepreneurs along the African agribusiness value chain.—
Howwemadeitinafrica 

 

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