Bulls n Bears Entrepreneurship Zone :: Sanele Dlamini, an entrepreneur from Swaziland creating a successful retail business and empowering others at the same time

[Bulls n Bears]

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The inspiration for entrepreneur Sanele Dlamini to establish her clothing
retail and beauty business, Flexy, came from the need to create an economic
future for herself. Today she is doing much more, creating future career
paths for other young women in her country.



LoA found out more about this ambitious young entrepreneur during a recent
Lioness Lean In event in Swaziland.

What does your company do?

At Flexy, we are building a successful clothing boutique and specialist
nail spa.

 

 




“We offer clothing retail and nail services under one roof which is
convenient to our clients who have busy schedules, meaning that they are
able do their nails and shop for their wardrobes in one location.”


What inspired you to start your company?

Lack of employment after graduating with a Bcom Degree. 

Why should anyone use your service or product?

We collect fashion pieces from all around the world and sell them in
Swaziland and a few surrounding countries such as Mozambique and South
Africa. We also offer manicure and pedicure treatments to both ladies and
gents. We are not only doing nails for beauty but also for medicinal
reasons, to help alleviate such conditions as fungi and diabetes. We offer
clothing retail and nail services under one roof which is convenient to our
clients who have busy schedules, meaning that they are able do their nails
and shop for their wardrobes in one location.

 


“I would like to grow the nail salon part of the business into a school
where I could train students.”


 




Tell us a little about your team

I voluntarily rotate my team yearly. We are currently a team of four young
ladies who all joined the company without training due to their lack of
funds to study after high school, or because they are breadwinners in their
families and had to get a job immediately after high school. I train the
ladies myself and when we are able to, we attend workshops such as the
Beauty Expo in South Africa, which offers specialist short courses. Once
they can pay for tuition, some ladies study part-time too, while others
eventually are able to open their own nail salons.

Share a little about your entrepreneurial journey. And, do you come from an
entrepreneurial background?

Yes, I do come from an entrepreneurial background. My late mom used to make
bedding, duvet covers and pillow cases, and sell them in our community. She
managed to assist my dad in supporting our family. I trained in nail
technology immediately after completing high school before I had a job and
continued on when I was working full-time. I would do nails at lunch time
and after work. It added to my salary. When I lost my last job and struggled
to find work, I knew I had to follow in my mom's footsteps and make a living
one way or another. 

 



 


 


“What gives me the most satisfaction is making a difference in another
person’s life, especially with the ladies I work with and my lady clients.”


What are your future plans and aspirations for your company?

I would like to grow the nail salon part of the business into a school
where I could train students. It is a skill of art that doesn't require an A
in mathematics. So many people can benefit and make a living instead of
waiting for a job, which might never happen considering the current economic
situation of our country. 

What gives you the most satisfaction being an entrepreneur?

Making a difference in another person’s life, especially with the ladies I
work with and my lady clients. We become a family whenever they come through
into the store and salon, to share ideas, get advice, de-stress and laugh
out loud while they shop or have their nails done.

What's the biggest piece of advice you can give to other women looking to
start-up?

No matter how audacious your dreams may seem, don’t look at where you are
from or what you have, go for it and once you start don't give up, no matter
the situation. --lionessesofafrica.com



Sanele Dlamini, founder of Flexy (eSwatini)

 

 

Invest Wisely!

Bulls n Bears 

 

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