Entrepreneurship Zone: 07 October 2022 :: Nigeria: Company finds traction with refurbished electronics and appliances

Fri Oct 7 09:21:37 CAT 2022

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Entrepreneurship Zone: 07 October 2022 ::  Nigeria: Company finds traction with refurbished electronics and appliances

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In Nigeria’s Rivers State, engineering company Egoras is refurbishing e-waste into affordable appliances, creating a new market for recycled and upcycled products.

It was the first day of the Egoras Trade Fair in Port Harcourt, southern Nigeria. The company had announced it would sell its refurbished electronic appliances at discounts – as much as 70%. The company printed about 1,500 tickets for the event. There was one problem: more than 5,000 people showed up.

Bright Uzoma was among the shoppers on that day. After enduring a long queue at the payment point, he bought a washing machine and blender.

Exactly one month has passed since then, and he shared that both products are still in good condition.

Egoras’ products are not considered second-hand. They come with a warranty of up to one year.

“Products we classify as ‘Grade A’ are as good as new items,” said Harry Ugoji, the company’s founder.

Egoras came into full operation in 2020. It first trade fair was a small-scale event, held in the founder’s residence, and they only had a handful of refurbished items for sale.

Now the company has three showrooms and a factory – with a production capacity of 100,000 refurbished items per year.

Nigeria alone produces 1.1 million tonnes of e-waste annually, with a significant amount going into landfills, contaminating the soil with toxins, including carcinogenic metals like arsenic, cadmium, and nickel.

This is not just a Nigerian problem. Of the 53.6 million metric tonnes of electronic waste (e-waste) produced globally in 2019, only 17.4% was properly recycled. More than half was shipped to developing countries as second-hand items – worsening their e-waste situation.

Despite this e-waste disaster, environmental laws in many developing countries are limited and poorly implemented. In 2016, Nigeria launched an “extended producer responsibility” (EPR) programme to reduce e-waste and facilitate the country’s transition from a linear to a circular economy.

In a comprehensive study of the EPR in Nigeria, sustainability specialist Kunlere Idowu stated that “robust public participation” is key to implementing these policies. Nigerians have so far displayed apathy towards the policy. That attitude is fuelled by poor awareness of the benefits: it does not help that the key players in the country’s circular economy are relatively unknown.

To escape obscurity, Egoras has taken to social media, engaged influencers, and built community trade shows and strategic partnerships to educate the public about its activities. It has also benefited from word-of-mouth marketing by satisfied customers, as in the case of Uzoma, who successfully convinced several colleagues to also patronise the company.

Egoras’ business model involves purchasing unwanted electronic appliances from members of the public and transforming them into valuable items sold at a significant discount.

When these items arrive at the factory, the engineers evaluate them to ensure they are suitable for reuse. They are then grouped in decreasing order of functionality – from Grades A to E. Items that fall under Grade A have minimal faults and are purchased at about 85% of the original price; in contrast, Grade E items are scrap metals.

“If we receive a fridge, we check for the viability of the condenser and lagging (insulating) material as they are the essential parts,” Ugoji remarked.

Electronic items that are faulty beyond repair are sent for further recycling.

“We send them to a research institute in Enugu that produces machine parts and uses these solid wastes as raw materials,” Ugoji explained.

The institute remoulds the waste and occasionally, Egoras buys back items at reduced prices.

“In the future, we look to having our (own) recycling unit to bring down the cost of production further,” Ugoji added.

Egoras commissions agents to go door-to-door, collecting electronic waste in large quantities. These agents are scattered across the southern and southeast regions of the country. An on-air system is used to encourage trust and build security. “In our radio adverts, we announce these agents’ numbers on air for the different locations,” he said.

The company’s primary focus is to widen its customer base and scale up production to 1,000,000 refurbished electronic items every quarter. This looks promising as the company nears the completion of its second factory with a 5,000-person capacity.

-      Howwemadeitinafrica

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