Entrepreneurship Zone: 13 December 2023 :: Shandré Sund: A master of her craft!

Wed Dec 13 09:23:41 CAT 2023

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Entrepreneurship Zone: 13 December  2023 :: Shandré Sund: A master of her craft!

 <https://www.firstcapitalbank.co.zw/> 

KT Wash’s Sky Washing Powder, Marketing Division have recently appointed a new Marketing Manager, with Shandré Sund joining the detergent manufacturing company based in Nigel, east of Gauteng. With a good track record and over 10 years of experience accumulated from a diverse range of experiences in the field, Sund has had the privilege of working with renowned organisations, contributing to various projects that demanded adaptability and a solutions-driven approach. These experiences have honed her ability to collaborate effectively within teams and adapt to dynamic environments.

Holding a B.Comm Honours in Marketing Management, Sund’s career pursual in the marketing field has provided the strong bedrock for her love and passion of her profession.

“I possess a comprehensive skill set that extends to engaging customers through both below-the-line (BTL) and above-the-line (ATL) marketing strategies. My expertise lies in not only comprehending consumer motivations but also effectively reaching out to them through various touchpoints. I firmly believe in understanding the factors that influence buying decisions, rather than imposing a product aggressively. In my view, it is more effective to align with a brand that fulfils consumer needs rather than embarking on the challenging task of persuading them why they require it. This approach not only ensures more authentic and sustainable consumer relationships but also creates a more favourable environment for brand growth,” says Sund.

After completing her studies and joining the working force in 2012, Sund kicked off her career as a Digital Marketing Manager with JD Group, working on the Joshua Doore, Russells and Supreme brands. Her role at the time allowed her to gain valuable knowledge and subsequently make valuable contributions to her team and the company at large. After 11 years of climbing up the corporate ladder, she then joined KT Wash as the new Marketing Manager, heading up an enthusiastic team in charge of upholding the company’s in-house Sky Washing Powder brand.

“My top work goals revolve around fostering innovation, cultivating a culture of collaboration, and consistently exceeding targets. I aim to empower my team members, provide them with growth opportunities, and leverage their diverse strengths to achieve collective success. Additionally, I strive to remain adaptable and lead through change effectively,” she says.

One of Sund’s most notable achievements was conceptualising and executing a comprehensive digital marketing campaign that significantly elevated her brand’s online presence. This accomplishment not only showcased her strategic thinking and creativity but also highlighted her commitment to driving impactful results.

Asked if she has any advice for young professionals wanting to join the FMCG industry, Sund shares: “I encourage you to embrace curiosity and adaptability. The industry’s fast-paced nature demands a willingness to learn and evolve. Seek out opportunities to collaborate, build cross-functional skills, and understand the intricate relationship between market trends and consumer preferences. Above all, maintain a positive attitude, as the challenges you overcome will contribute to your growth and success in this exciting sector.”

Sund’s core responsibilities at the company entail orchestrating a successful marketing strategy that resonates with the current or new targeted demographic, being able to navigate challenges and achieve success through a collaborative approach with her team.

In her downtime, Sund enjoys playing chess, reading and hiking. She cites that these activities help her recharge, stay balanced, and bring a fresh perspective to her life, both at work and personally.

“At KT Wash, I truly appreciate the commitment to quality and the forward-thinking approach. The emphasis on embracing challenges as opportunities aligns perfectly with my leadership style. The inclusive and supportive environment allows for open dialogue, fostering a strong sense of unity and camaraderie among team members,” concludes Sund.

Shandré Sund

Partner content: KT Wash

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DISCLAIMER: This report has been prepared by Bulls ‘n Bears, a division of Faith Capital (Pvt) Ltd for general information purposes only and does not constitute an offer to sell or the solicitation of an offer to buy or subscribe for any securities. The information contained in this report has been compiled from sources believed to be reliable, but no representation or warranty is made or guarantee given as to its accuracy or completeness. All opinions expressed and recommendations made are subject to change without notice. Securities or financial instruments mentioned herein may not be suitable for all investors. Securities of emerging and mid-size growth companies typically involve a higher degree of risk and more volatility than the securities of more established companies. Neither Faith Capital nor any other member of Bulls ‘n Bears nor any other person, accepts any liability whatsoever for any loss howsoever arising from any use of this report or its contents or otherwise arising in connection therewith. Recipients of this report shall be solely responsible for making their own independent investigation into the business, financial condition and future prospects of any companies referred to in this report. Other  Indices quoted herein are for guideline purposes only and sourced from third parties.

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