Entrepreneurship Zone: 05 July 2023 :: Five entrepreneurs capitalising on Africa’s female beauty market

Wed Jul 5 00:21:35 CAT 2023

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Entrepreneurship Zone: 05 July 2023 ::  Five entrepreneurs capitalising on
Africa’s female beauty market

·          

Africa’s female consumer market offers untapped potential, according to Ory
Okolloh, a partner at venture capital firm Verod-Kepple Africa Ventures. “We
are very excited about uncovering opportunities around the female consumer
in particular,” she stated during the recent Viva Technology event in Paris.

“I think there is an opportunity around consumer tech … and particularly
with women. We are not tapping into where women spend and we are not
digitising that,” Okolloh said.

Below are five entrepreneurs who are capitalising on these opportunities in
the realms of the beauty and personal care market.

1. Changing the skincare game with Korean technology

Kenya-based skincare company Uncover was founded with the goal of creating
products specifically tailored for African women. It leverages technology
from South Korea, which is known for its highly advanced skincare industry.
Uncover CEO Sneha Mehta highlights the strategy of building a digital
community and a knowledge platform as key aspects of the business. In
addition to launching a six-step online skincare quiz and offering a
teleconsultation service through its e-commerce platform, the company also
produces skincare-related educational content which are distributed through
its social media channels, blog and email newsletter.
<https://www.howwemadeitinafrica.com/kenyan-company-seeks-to-change-the-skin
care-game-with-korean-technology/150493/>  

2. Danish entrepreneur taps into Kenyan beauty vertical

BeautyClick is a Kenya-based e-commerce business focusing on three product
categories: hair, skincare and cosmetics. The company was started in 2016 by
Danish-born entrepreneur Jesper Drescher. “I discovered the beauty and
fashion vertical was an extremely big market with strong growth. The
market’s inefficiencies showed me that it could be up for some disruption,
so, I hired a team, built the technology and started the business,” he
explains.
<https://www.howwemadeitinafrica.com/building-an-online-retailer-in-kenya-in
terview-with-founder-of-beautyclick/116328/>  

3. Senegalese entrepreneur seizes opportunity in the make-up industry

Most consumers complain when they cannot find the right products for their
needs. Victorine Sarr Awuah started her own business instead, Lyvv
Cosmetics. “I was working for the number one cosmetic company in the world
and even I could not find the right products for my complexion. There were
many people like me across the world who had the same issue. I got
frustrated,” says Sarr Awuah. Lyvv Cosmetics are sold by retailers in
Senegal, Ghana, Canada, the US and France, with 60% of its consumer base
living in Africa and the remaining 40% being the African diaspora. It also
ships worldwide via its own website.
<https://www.howwemadeitinafrica.com/how-this-senegalese-entrepreneur-seized
-an-opportunity-in-the-make-up-industry/120371/>  

4. Nigeria: Entrepreneur uses local ingredients to manufacture high-end
skincare products

Joycee Awosika started her cosmetics line ORIKI in 2015, using indigenous
Nigerian ingredients to make high-quality skincare products. The brand has
since expanded to include a contract manufacturing business and a chain of
spas. “In the United States there was this increasing awareness people had
of the origin of their skincare products, and of wellness in general, and I
knew of all of these indigenous ingredients in Nigeria. So, in 2015, I left
the energy sector and created ORIKI as a farm-to-skin and wellness brand. I
was inspired by shops like Lush and Body Shop which managed to build brands
around ingredients like shea butter; taking something very ordinary for West
Africans and turning it into something premium,” says Awosika.
<https://www.howwemadeitinafrica.com/nigerian-entrepreneur-uses-local-ingred
ients-to-manufacture-high-end-skincare-products/120510/>  

5. Ghanaian businessman grows skin- and hair-care company into a regional
player

Moses Atobrah started Debbies, a Ghana-based skincare and haircare products
company. Leveraging his network and industry expertise, Atobrah kickstarted
his business from his home kitchen without any high-interest loans, instead
funding it with personal savings. With an initial capital of US$12,000, he
began manufacturing, and swiftly landed a sizable order of herbal soap
through connections. Despite initial setbacks, including an intellectual
property dispute, Debbies successfully expanded into various West African
markets, and even overseas to Dubai and China, with over 60 products now in
its range.
<https://www.howwemadeitinafrica.com/west-africa-ghanaian-businessman-grows-
skin-and-hair-care-company-into-a-regional-player/97518/>  

Howwemadeitinafrica

Joycee Awosika, is the founder of Lagos-based ORIKI

Invest Wisely!

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