Entrepreneurship Zone: 12 June 2023 :: Nigeria: Six entrepreneurs making money in the food industry

Mon Jun 12 04:08:04 CAT 2023

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Entrepreneurship Zone: 12 June 2023 ::  Nigeria: Six entrepreneurs making
money in the food industry

·          

 <https://www.hyundai.co.zw/> 

>From establishing a bakery business to manufacturing baby food, we
highlight six entrepreneurs who are making their mark in Nigeria’s food
industry.

1. Entrepreneur turns side-hustle into thriving bakery business

Nike Majekodunmi, originally a management consultant, started her baking
business casually in 2006, with her first client being a friend who was
impressed by her cookies. She transitioned to full-time baking to have a
flexible schedule for her family, not anticipating the rapid growth of her
business. Rebranded as Nuts About Cakes in 2010, the company expanded from
her home kitchen to a major bakery chain with a number of outlets.
Majekodunmi funded the growth mainly through personal and family funds, and
consistently reinvested revenue back into the business.
<https://www.howwemadeitinafrica.com/nigerian-entrepreneur-turns-side-hustle
-into-thriving-bakery-business/91113/> 

2. Selling lemonade through an innovative distribution strategy

Seyi Abolaji returned to Nigeria in 2007, having lived and studied in the
US. Initially enthusiastic about joining a relative’s palm kernel oil
business, he quickly realised it wasn’t as he had anticipated. Starting
anew, he began selling hand-squeezed lemonade at a local university. Now,
Wilson’s Lemonade, available in three distinct flavours, is stocked in
various supermarkets.
<https://www.howwemadeitinafrica.com/selling-lemonade-in-nigeria-through-an-
innovative-distribution-strategy/142812/> 

3. Producing nutritious foods to low-income consumers

The business of fortified foods in Nigeria is experiencing swift growth as
the advantages of healthy eating become more recognised. The challenge lies
in affordability, states Pelumi Aribisala, CEO and co-founder of Cato Foods,
an indigenous company producing a variety of traditional staple foods
enriched with micro-nutrients, or biofortified foods. “Many Nigerians still
regard nutritious food as a luxury so we set out to find a cost-effective
solution for families to have access to healthy, safe and affordable food,
particularly those at the base of the pyramid,” he explains.
<https://www.howwemadeitinafrica.com/nigerian-ceo-sells-nutritious-foods-to-
low-income-consumers/139636/> 

4. Replacing imported baby foods with local production

Providing suitable meals for babies and toddlers is no small task, a fact
Nigerian entrepreneur Seun Sangoleye discovered only after having her own
child. “I had no idea what to feed my son, besides formula [milk],” she
confesses, feeling that no one she knew could assist.

That was almost a decade ago. Since then, Sangoleye has been developing a
children’s meal solutions company, known as Baby Grubz. This enterprise
delivers food products and informative resources like meal plans, recipes,
and advice. The assortment of food items offered by Lagos-based Baby Grubz
includes finely dried fruits and vegetables that can be rehydrated and
consumed as a porridge, or incorporated into mixtures for foods such as
pancakes and muffins.
<https://www.howwemadeitinafrica.com/nigeria-baby-steps-to-a-booming-infant-
food-business/75921/> 

5. Entrepreneur sets up comprehensive catfish facility

Osky Catfish Hatchery Grow-out & Processing Facility, located near Akure in
southern Nigeria, grows and dries catfish for both domestic consumption and
international export. Femi Eniola, who returned to Nigeria in 2018, set up
the business after training in the Philippines, where he learned that they
were using catfish bred in Nigeria. Osky controls the whole value chain,
from hatching to growth and processing, and uses an oven to dry the catfish.
The business processes around four tonnes of fresh catfish per week.
<https://www.howwemadeitinafrica.com/nigeria-how-this-entrepreneur-set-up-a-
dried-catfish-business/136108/> 

6. A smoothie business in Nigeria

Olubunmi Otufowora, a pharmacist holding an MBA from the University of
Lagos, is the founder and CEO of Boomsky Smoothies in Nigeria. She
originally started her business by selling smoothies to her office
colleagues. Nowadays, the company’s smoothies and juices can be found in a
variety of fast-food restaurants and supermarkets throughout Lagos.
<https://www.howwemadeitinafrica.com/a-smoothie-business-in-nigeria-entrepre
neur-shares-her-journey/147332/> 

A consumer buying Wilson’s Lemonade in a supermarket. Photo: Supplied

- howwemadeitinafrica

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