Entrepreneurship Zone: 14 March 2023 :: From catfish to cassava: Seven Nigerian agribusiness entrepreneurs to watch

Tue Mar 14 08:01:48 CAT 2023

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Entrepreneurship Zone: 14 March 2023 ::  From catfish to cassava: Seven
Nigerian agribusiness entrepreneurs to watch

*          

Nigeria’s agribusiness and food industry is undergoing a transformation,
with a new generation of businesspeople creating products that leverage the
country’s vast agricultural resources. We highlight seven Nigerian
entrepreneurs making a name for themselves in the agribusiness and food
industry.

1. Supplying Nestlé and Unilever with cassava products

Psaltry International is a Nigerian cassava processing company founded in
2005 by Yemisi Iranloye. The company produces food-grade starch,
high-quality cassava flour and sorbitol which it sells to clients such as
Unilever, Nestlé, Nigerian Breweries and Promasidor. The company’s
challenges include raw materials and funding, with banks often failing to
understand the industry’s funding cycle. 

2. L&L Foods adds value to groundnut industry with branded snacks

Ladipo Lawani and his partner, Lanre Ladipo, established L&L Foods in 2015,
a Lagos-based food processing and packaging company that produces a brand of
groundnut snacks called Mr Ekpa. L&L Foods aims to become the market leader
in the Nigerian groundnut industry by adding value to the unbranded and
informally packaged roasted groundnuts that currently dominate the market.
The company currently works with over 80 distribution companies responsible
for getting Mr Ekpa products into tens of thousands of small mom-and-pop
shops across the country. L&L Foods invests in the entire value chain by
working with about 1,500 groundnut farmers in Kwara State. 

3. Nigeria’s Agricorp: Unlocking the potential of ginger exports

Agricorp International is a Nigerian company that specialises in the
processing and export of ginger. The company was founded by Kenneth
Obiajulu, who saw an opportunity to address inefficiencies in the system
that were preventing Nigeria from fully exploiting its potential in ginger
production. Agricorp’s focus is on connecting farmers, financial
institutions, and markets to produce high-quality ginger that can be
exported globally. The company buys from over 5,000 smallholder farmers and
processes and packages the ginger at its processing plant in Kaduna. Its
biggest export markets are South Africa, India, Morocco and Dubai.
<https://www.howwemadeitinafrica.com/exporting-ginger-from-nigeria-businessm
an-sees-big-potential/126638/>  

4. Setting up a catfish farming and processing business in Nigeria

Osky Catfish Hatchery Grow-out & Processing Facility, located near Akure in
southern Nigeria, grows and dries catfish for both domestic consumption and
international export. Femi Eniola, who returned to Nigeria in 2018, set up
the business after training in the Philippines, where he learned that they
were using catfish bred in Nigeria. Osky controls the whole value chain,
from hatching to growth and processing, and uses an oven to dry the catfish.
The business processes around four tonnes of fresh catfish per week.
<https://www.howwemadeitinafrica.com/nigeria-how-this-entrepreneur-set-up-a-
dried-catfish-business/136108/>  

5. ReelFruit: Bringing healthy snacks to Nigeria

ReelFruit is a Nigerian-based company that specialises in producing a
variety of snacks made from locally sourced fruits and nuts. Founder Affiong
Williams was inspired to start the business after realising the lack of
healthy snack options in Nigeria. ReelFruit sources its raw materials from
Nigerian farmers and processes them using modern technology to create a
range of snacks, including dried fruits, nut mixes and granola. The company
has since grown to become one of the leading healthy snack brands in
Nigeria, with products sold in major supermarkets and online platforms
across the country.
<https://www.howwemadeitinafrica.com/an-uphill-battle-entrepreneur-explains-
how-she-built-a-dried-fruit-snacks-brand-in-nigeria/97848/>  

6. Growing a smoothie business in Nigeria

Olubunmi Otufowora, a pharmacist with an MBA from the University of Lagos,
is the founder and CEO of Boomsky Smoothies in Nigeria. The company has
experienced steady growth since its humble beginnings in the founder’s
kitchen. Despite facing cold-chain challenges, Boomsky has expanded its
production and sales channels, supplying preservative-free smoothies and
juices to over 50 outlets in Lagos State. With increasing demand for healthy
living, post-Covid-19, and convenience, Boomsky plans to continue its
expansion outside of Lagos State in the future.
<https://www.howwemadeitinafrica.com/a-smoothie-business-in-nigeria-entrepre
neur-shares-her-journey/147332/>  

7. Local ingredients power Nigerian infant food brand Baby Grubz

Seun Sangoleye, founder of Baby Grubz

Nigerian entrepreneur Seun Sangoleye founded infant food company Baby Grubz
to offer natural and nutritious baby food based on traditional recipes.
Using rice, sweet potatoes, fish, beans and other local products, the
business produces two tonnes of baby food a month. Sangoleye aims to reach
20 tonnes a month by 2025, and to become an African-based multinational
company. Sangoleye faces challenges to expand production, including
logistics, infrastructure and funding. Baby Grubz anticipates strong growth
opportunities via the African Continental Free Trade Area. 

- Howwemadeitinafrica

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