Entrepreneurship Zone: 03 May 2023 :: Made-in-Uganda eyewear: A snapshot of Wazi Vision

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Entrepreneurship Zone: 03 May 2023 :: Made-in-Uganda eyewear: A snapshot of
Wazi Vision

 




 


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Wazi Vision, a Uganda-based eyewear brand, recently secured investment from
Renew Capital. Founded by Brenda Katwesigye Baganzi, who left a career in
management consulting and risk advisory, Wazi aims to address the need for
high-quality, customisable, and affordable prescription eyeglasses and
sunglasses in the region. Baganzi joined forces with co-founder Geogette
Ochieng Ndabukiye to bring this vision to life.

“Accessing high-quality eyewear in Africa is often prohibitively expensive
and unattainable for the majority of the population. However, available
alternatives are of subpar quality and fail to offer adequate value to
customers,” Baganzi explained.

When Wazi Vision initially started, the idea was to provide low-cost
eyewear. However, from talking to customers, the founders began to see an
opportunity to also provide a solution for glasses that are designed for
African facial features. Wazi offers a range of eyewear designed for
different face shapes, nose shapes, and nose bridges, ensuring that its
frames fit well and are comfortable. It also offers custom-made eyewear for
customers who prefer bespoke design and fitting.

The glasses are made with high-grade acetate (a type of nylon-based
plastic) to ensure the best quality frames. Wazi Vision is also currently
testing the use of locally-sourced materials, including bamboo and cow horn,
which they hope to put on the market soon.

The duo behind Wazi Vision shared the challenges they face, noting that
potential customers often doubt the quality of Ugandan-made frames. To
overcome this perception, they have enlisted thought leaders to wear the
brand and vouch for its quality. This strategy has proven successful, as
their research shows that referrals contribute to a significant portion of
their customer base.

Another challenge is the investment required to pioneer the eyewear
manufacturing process. “Research and development can be tedious and
time-consuming and also requires capital – but it is a necessity to ensure
that we are delivering a high-quality product to the market,” the founders
said.



Wazi Vision co-founders Geogette Ochieng Ndabukiye (left) and Brenda
Katwesigye Baganzi

 

- Howwemadeitinafrica

 

 


 


 


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