Entrepreneurship Zone: 26 August 2024: Ghana: How a LinkedIn post launched this CEO’s coconut export business

Bulls n Bears info at bulls.co.zw
Mon Aug 26 09:37:05 CAT 2024


 <https://bullszimbabwe.com/> 

 


 

Bullszimbabwe.com  <http://www.bullszimbabwe.com/>       Views  <mailto:info at bulls.co.zw?subject=View%20and%20Comments> & Comments       Bullish Thoughts <http://www.bulls.co.zw/blog>        Twitter <http://www.twitter.com/BullsBears2010>         Facebook <https://www.facebook.com/BullsBearsZimbabwe>           LinkedIn <http://www.linkedin.com/pub/bulls-n-bears-zimbabwe/57/577/72>          WhatsApp <https://chat.whatsapp.com/CF6wllAfScU9Wr6dXxoQnO>         Unsubscribe <mailto:info at bulls.co.zw?subject=Unsubscribe> 

 


 

 


Entrepreneurship Zone: 26 August 2024:  Ghana: How a LinkedIn post launched this CEO’s coconut export business

 


 

 




 


 

 


 

 

 



Michael Annan-Forson’s journey from a modest kitchen operation to an export business began with a simple LinkedIn post.

As the founder and CEO of Melach Coconut Processing Farm, based in Ghana, Annan-Forson initially shared his homemade coconut oil on the professional networking platform. This caught the eye of a businessman in Jerusalem, who was intrigued enough to request a sample. Upon receiving it, the quality impressed him so much that he placed an order for six tonnes, asking Annan-Forson to send the shipment to Israel.

This order was no small feat for Annan-Forson, who had only produced coconut oil on a small scale. But the challenge did not deter him. The Israeli client, displaying considerable trust, sent a $35,000 advance payment to expedite production. “The man sent me the whole amount without even knowing if I was authentic or not. I had to pack up everything in my flat in Accra and move to Kumasi in the Ashanti region where I was able to rent a factory space and purchase a small grinding machine,” Annan-Forson recalls.

He was able to complete the order in only seven days, processing the coconuts quicker than expected. The rabbi was sent to Kumasi to certify if the oil met the kosher standards of the Jewish religion.

Since that pivotal first sale, Melach Coconut Processing Farm has expanded its portfolio, becoming a key player in the export of various coconut products, including oil, water, porridge, charcoal, potash, and sugar. Annan-Forson now sources raw materials from smallholder farmers in the Nzema region of western Ghana, as well as from company-owned plantations, ensuring a steady supply for his growing business.

 

—Howwemadeitinafrica

 

 


 


 


 

 Invest Cellphone:    +263 71 944 1674 | +27 79 993 5557 

Email:               bulls at bullszimbabwe.com <mailto:bulls at bullszimbabwe.com> 

Website:            www.bullszimbabwe.com <http://www.bullszimbabwe.com>  

Blog:                 www.bullszimbabwe.com/blog <http://www.bullszimbabwe.com/blog> 

Twitter (X):        @bullsbears2010

LinkedIn:           Bulls n Bears Zimbabwe

Facebook:          www.facebook.com/BullsBearsZimbabwe <http://www.facebook.com/BullsBearsZimbabwe> 

Skype:         Bulls.Bears 



 

 

 


 

 


DISCLAIMER: This report has been prepared by Bulls ‘n Bears, a division of Faith Capital (Pvt) Ltd for general information purposes only and does not constitute an offer to sell or the solicitation of an offer to buy or subscribe for any securities. The information contained in this report has been compiled from sources believed to be reliable, but no representation or warranty is made or guarantee given as to its accuracy or completeness. All opinions expressed and recommendations made are subject to change without notice. Securities or financial instruments mentioned herein may not be suitable for all investors. Securities of emerging and mid-size growth companies typically involve a higher degree of risk and more volatility than the securities of more established companies. Neither Faith Capital nor any other member of Bulls ‘n Bears nor any other person, accepts any liability whatsoever for any loss howsoever arising from any use of this report or its contents or otherwise arising in connection therewith. Recipients of this report shall be solely responsible for making their own independent investigation into the business, financial condition and future prospects of any companies referred to in this report. Other  Indices quoted herein are for guideline purposes only and sourced from third parties.

 


 

 


(c) 2024 Web: www.bullszimbabwe.com <http://www.bullszimbabwe.com>  Email: bulls at bullszimbabwe.com <mailto:bulls at bullszimbabwe.com>  Tel: +27 79 993 5557 | +263 71 944 1674

 


 

 

 

 

 

 

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://listmail.bulls.co.zw/pipermail/bulls/attachments/20240826/67bd1ea6/attachment-0001.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image001.png
Type: image/png
Size: 9458 bytes
Desc: not available
URL: <http://listmail.bulls.co.zw/pipermail/bulls/attachments/20240826/67bd1ea6/attachment-0002.png>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image005.png
Type: image/png
Size: 34378 bytes
Desc: not available
URL: <http://listmail.bulls.co.zw/pipermail/bulls/attachments/20240826/67bd1ea6/attachment-0003.png>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: oledata.mso
Type: application/octet-stream
Size: 65574 bytes
Desc: not available
URL: <http://listmail.bulls.co.zw/pipermail/bulls/attachments/20240826/67bd1ea6/attachment-0001.obj>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image003.jpg
Type: image/jpeg
Size: 29359 bytes
Desc: not available
URL: <http://listmail.bulls.co.zw/pipermail/bulls/attachments/20240826/67bd1ea6/attachment-0002.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image002.jpg
Type: image/jpeg
Size: 95032 bytes
Desc: not available
URL: <http://listmail.bulls.co.zw/pipermail/bulls/attachments/20240826/67bd1ea6/attachment-0003.jpg>


More information about the Bulls mailing list