Entrepreneurship Zone: 11 July 2024: How Nigeria’s Bature Brewery tapped into crowdfunding

[Bulls n Bears]

 <https://bullszimbabwe.com/> 

 


 

 <http://www.bullszimbabwe.com/> Bullszimbabwe.com        <mailto:info at bulls.co.zw?subject=View%20and%20Comments> Views & Comments        <http://www.bulls.co.zw/blog> Bullish Thoughts        <http://www.twitter.com/BullsBears2010> Twitter         <https://www.facebook.com/BullsBearsZimbabwe> Facebook           <http://www.linkedin.com/pub/bulls-n-bears-zimbabwe/57/577/72> LinkedIn          <https://chat.whatsapp.com/CF6wllAfScU9Wr6dXxoQnO> WhatsApp         <mailto:info at bulls.co.zw?subject=Unsubscribe> Unsubscribe

 


 

 


Entrepreneurship Zone: 11 July 2024:  How Nigeria’s Bature Brewery tapped into crowdfunding

 


 

 




 


 

 



 


In late 2017, Kevin Conroy and James Turley decided to turn their home brewing operation in Nigeria’s capital Abuja into a proper craft beer business. To kickstart the company, the founders of Bature Brewery each committed $10,000 as startup funding. They also raised an additional $20,000 through an online crowdfunding campaign.

Conroy credits the crowdfunding campaign’s success partly to the promotional video they created. He believes the video made the fledgling business’s offering and mission more comprehensible than text or still images could. “I think me talking to the camera or me holding beers and showing what we’re trying to do definitely helped,” he says.

The video, which cost about $2,000 and took two days to shoot, featured several artists and influencers. “We gave people a lot of beers to come and help us film this,” Conroy explains. (Watch the crowdfunding campaign video below:)

Despite the online nature of the crowdfunding campaign, Conroy emphasises the need for offline efforts to promote it. “You still need to work the phones, work the WhatsApps, send people links, follow up and say, ‘Hey did you contribute?’” he advises.

Conroy also notes that entrepreneurs in Africa running online crowdfunding campaigns need to ensure their chosen platform can accept payments from the countries where their potential backers are based. He explains that although the situation may have improved since then, the Western platform Bature used had difficulty processing payments from Nigerian bank cards. “We ended up having to take cash from people and then making payments ourselves on the platform,” he recalls.


A selection of Bature Brewery beers

 

 

 

 

—Howwemadeitinafrica

 

 


 


 


 

 Invest Cellphone:    +263 71 944 1674 | +27 79 993 5557 

Email:               bulls at bullszimbabwe.com <mailto:bulls at bullszimbabwe.com> 

Website:            www.bullszimbabwe.com <http://www.bullszimbabwe.com>  

Blog:                 www.bullszimbabwe.com/blog <http://www.bullszimbabwe.com/blog> 

Twitter (X):        @bullsbears2010

LinkedIn:           Bulls n Bears Zimbabwe

Facebook:          www.facebook.com/BullsBearsZimbabwe <http://www.facebook.com/BullsBearsZimbabwe> 

Skype:         Bulls.Bears 



 

 

 


 

 


DISCLAIMER: This report has been prepared by Bulls ‘n Bears, a division of Faith Capital (Pvt) Ltd for general information purposes only and does not constitute an offer to sell or the solicitation of an offer to buy or subscribe for any securities. The information contained in this report has been compiled from sources believed to be reliable, but no representation or warranty is made or guarantee given as to its accuracy or completeness. All opinions expressed and recommendations made are subject to change without notice. Securities or financial instruments mentioned herein may not be suitable for all investors. Securities of emerging and mid-size growth companies typically involve a higher degree of risk and more volatility than the securities of more established companies. Neither Faith Capital nor any other member of Bulls ‘n Bears nor any other person, accepts any liability whatsoever for any loss howsoever arising from any use of this report or its contents or otherwise arising in connection therewith. Recipients of this report shall be solely responsible for making their own independent investigation into the business, financial condition and future prospects of any companies referred to in this report. Other  Indices quoted herein are for guideline purposes only and sourced from third parties.

 


 

 


(c) 2024 Web: www.bullszimbabwe.com <http://www.bullszimbabwe.com>  Email: bulls at bullszimbabwe.com <mailto:bulls at bullszimbabwe.com>  Tel: +27 79 993 5557 | +263 71 944 1674

 


 

 

 

 

 

 

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://listmail.bulls.co.zw/pipermail/bulls/attachments/20240711/faa10f5d/attachment-0001.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image001.png
Type: image/png
Size: 9458 bytes
Desc: not available
URL: <http://listmail.bulls.co.zw/pipermail/bulls/attachments/20240711/faa10f5d/attachment-0002.png>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image005.png
Type: image/png
Size: 34378 bytes
Desc: not available
URL: <http://listmail.bulls.co.zw/pipermail/bulls/attachments/20240711/faa10f5d/attachment-0003.png>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: oledata.mso
Type: application/octet-stream
Size: 65574 bytes
Desc: not available
URL: <http://listmail.bulls.co.zw/pipermail/bulls/attachments/20240711/faa10f5d/attachment-0001.obj>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image003.jpg
Type: image/jpeg
Size: 29359 bytes
Desc: not available
URL: <http://listmail.bulls.co.zw/pipermail/bulls/attachments/20240711/faa10f5d/attachment-0002.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image002.jpg
Type: image/jpeg
Size: 63868 bytes
Desc: not available
URL: <http://listmail.bulls.co.zw/pipermail/bulls/attachments/20240711/faa10f5d/attachment-0003.jpg>