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</o:shapelayout></xml><![endif]--></head><body lang=EN-ZW link="#0563C1" vlink="#954F72"><div class=WordSection1><p style='margin:0in;margin-bottom:.0001pt;line-height:18.0pt;vertical-align:baseline'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'><a href="http://www.oldmutual.co.zw/"><b><span style='color:#555555;border:none windowtext 1.0pt;padding:0in;mso-fareast-language:EN-ZW;text-decoration:none'><img border=0 width=800 height=265 id="_x0000_i1025" src="cid:image003.png@01D39358.0DA8AE80"></span></b></a><span style='color:#1F497D'><o:p></o:p></span></span></p><p style='margin:0in;margin-bottom:.0001pt;line-height:18.0pt;vertical-align:baseline'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:0in;margin-right:3.75pt;margin-bottom:3.75pt;margin-left:.5in;background:white'><span style='font-family:"Verdana",sans-serif;color:#555555'><o:p> </o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white'><strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>This week on Profit Point, a segment that airs on </span></strong><em><b><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>‘</span></b></em><strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>CNN Marketplace Africa’, South Africa’s richest woman Wendy Appelbaum discusses how she started her own wine business due to her experiences of being in boardrooms.</span></strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'><o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>Despite being the daughter of Donald Gordon, founder of the Liberty Group, Appelbaum says that her privileged start in life isn’t the only reason for her success: “I really did understand how to run a business and how to make money. A lot of people say I was born with a silver spoon in my mouth, which to a degree I was, but I’ve certainly not relied on that to get on with my own business and do what I wanted to do.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>Appelbaum explains to host Eleni Giokos that she learnt a lot from her father but her work ethic was something she had to develop independently: “He certainly taught me a lot about business, but being a girl and growing up in the 1970s [meant] there was not much expectation [for] me to do anything. It was my choice to do something. So, I have always worked and I have always been busy.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>In 1994, her and 10 other women started Wiphold, an investment company that empowered women from all walks of life. Appelbaum reflects fondly on her time there: “Wiphold was one of the most wonderful experiences of my life… We empowered women that were technically completely disadvantaged, really empowered them to understand how to invest and take a little bit of money and make it a lot. There was an incredible amount of energy in that boardroom. I’ve never been in a boardroom that good ever since.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>It was her work with Wiphold that acted as the catalyst for Appelbaum to start her own business; she explains: “Once I realised that all this experience I was getting across the board, from financials to marketing to HR, I decided I was going to do it for myself and that was when we started De Morgenzon.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>Although starting a wine business was not like anything she had done before, Appelbaum tells the programme how she had always dreamed of doing something she felt passionate about: “I always wanted to farm. I always wanted to live in nature… This gave me the opportunity to do something that I would love.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>When Appelbaum started De Morgenzon, she trusted her gut instincts and it paid off: “I was extremely lucky. I had no idea how good the farm’s ground was. I knew Stellenbosch was the premier wine producing region of the country, but I had no idea that there was this gold in the ground here.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>Appelbaum took advice to keep the old Chenin vines at the farm, which proved to be a profitable decision: “[Chenin] is one of the noble grapes of South Africa. We kept the old vines, clipped them within an inch of their lives and we treated them with respect and care. I got hold of a winemaker, whose expertise was Chenin Blanc, and I said to him: ‘Throw whatever you have at it. I want you to make the very best wine you’ve ever made.’ And he did that.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>It’s not just luck that has made De Morgenzon successful; Appelbaum reveals the wine business’ quirky trade secret to the programme: “We play music to the plants and the barrels. Everything is made and played to music… If you grew up to beautiful music like this, wouldn’t you taste beautiful, too?”<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>Appelbaum outlines the size of their business to date and her hopes for the future of a company still in its early days: “We make about 750,000 bottles a year and we export about 75% [of that], mostly to the UK and the US… I think we’ve got potential for another 25% growth. I can’t make wine I can’t sell. So, I think one must keep increasing once the reputation is established. Remember, we only bought this farm in 2003, so it’s only 15 years old.”—<a href="https://www.howwemadeitinafrica.com/interview-dsge-modelling-improved-growth-strategies-africa/61059/">Howwemadeitinafrica</a> <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:#DD3333;mso-fareast-language:EN-ZW'><img border=0 width=600 height=300 id="Picture_x0020_2" src="cid:image001.jpg@01D3BAA9.91E09410" alt="https://www.howwemadeitinafrica.com/wp-content/uploads/2018/03/wendy-appelbaum.jpg"></span><span style='font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></p><p class=wp-caption-text style='margin:0in;margin-bottom:.0001pt;background:white'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>Wendy Appelbaum<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal style='line-height:115%;background:white'><i><span style='font-family:"Verdana",sans-serif;color:#1F497D;mso-fareast-language:EN-ZW'><o:p> </o:p></span></i></p><p class=MsoNormal style='line-height:115%;background:white'><i><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Invest Wisely!</span></i><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:115%;background:white'><b><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Bulls n Bears </span></b><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:115%;background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'> </span><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:115%;background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Telephone:   <a href="tel:%2B263%204%202927658" target="_blank"><span style='color:black;text-decoration:none'>+263 4 2927658</span></a></span><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:115%;background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Cellphone:     <a href="tel:%2B263%2077%20344%201674" target="_blank"><span style='color:black;text-decoration:none'>+263 77 344 1674</span></a></span><spa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