<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><head><meta http-equiv=Content-Type content="text/html; charset=utf-8"><meta name=Generator content="Microsoft Word 15 (filtered medium)"><!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:Helvetica;
panose-1:2 11 6 4 2 2 2 2 2 4;}
@font-face
{font-family:Wingdings;
panose-1:5 0 0 0 0 0 0 0 0 0;}
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:"Calibri Light";
panose-1:2 15 3 2 2 2 4 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Verdana;
panose-1:2 11 6 4 3 5 4 4 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri",sans-serif;
mso-fareast-language:EN-US;}
h1
{mso-style-priority:9;
mso-style-link:"Heading 1 Char";
mso-margin-top-alt:auto;
margin-right:0in;
mso-margin-bottom-alt:auto;
margin-left:0in;
font-size:24.0pt;
font-family:"Times New Roman",serif;
font-weight:bold;}
h2
{mso-style-priority:9;
mso-style-link:"Heading 2 Char";
margin-top:2.0pt;
margin-right:0in;
margin-bottom:0in;
margin-left:0in;
margin-bottom:.0001pt;
page-break-after:avoid;
font-size:13.0pt;
font-family:"Calibri Light",sans-serif;
color:#2E74B5;
mso-fareast-language:EN-US;
font-weight:normal;}
h3
{mso-style-priority:9;
mso-style-link:"Heading 3 Char";
margin-top:2.0pt;
margin-right:0in;
margin-bottom:0in;
margin-left:0in;
margin-bottom:.0001pt;
page-break-after:avoid;
font-size:12.0pt;
font-family:"Calibri Light",sans-serif;
color:#1F4D78;
mso-fareast-language:EN-US;
font-weight:normal;}
h4
{mso-style-priority:9;
mso-style-link:"Heading 4 Char";
mso-margin-top-alt:auto;
margin-right:0in;
mso-margin-bottom-alt:auto;
margin-left:0in;
font-size:12.0pt;
font-family:"Times New Roman",serif;
font-weight:bold;}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:#0563C1;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:#954F72;
text-decoration:underline;}
p
{mso-style-priority:99;
mso-margin-top-alt:auto;
margin-right:0in;
mso-margin-bottom-alt:auto;
margin-left:0in;
font-size:12.0pt;
font-family:"Times New Roman",serif;}
span.Heading1Char
{mso-style-name:"Heading 1 Char";
mso-style-priority:9;
mso-style-link:"Heading 1";
font-weight:bold;}
span.Heading2Char
{mso-style-name:"Heading 2 Char";
mso-style-priority:9;
mso-style-link:"Heading 2";
font-family:"Calibri Light",sans-serif;
color:#2E74B5;
mso-fareast-language:EN-US;}
span.Heading3Char
{mso-style-name:"Heading 3 Char";
mso-style-priority:9;
mso-style-link:"Heading 3";
font-family:"Calibri Light",sans-serif;
color:#1F4D78;
mso-fareast-language:EN-US;}
span.Heading4Char
{mso-style-name:"Heading 4 Char";
mso-style-priority:9;
mso-style-link:"Heading 4";
font-weight:bold;}
p.wp-caption-text, li.wp-caption-text, div.wp-caption-text
{mso-style-name:wp-caption-text;
mso-style-priority:99;
mso-margin-top-alt:auto;
margin-right:0in;
mso-margin-bottom-alt:auto;
margin-left:0in;
font-size:12.0pt;
font-family:"Times New Roman",serif;}
p.article--date, li.article--date, div.article--date
{mso-style-name:article--date;
mso-style-priority:99;
mso-margin-top-alt:auto;
margin-right:0in;
mso-margin-bottom-alt:auto;
margin-left:0in;
font-size:12.0pt;
font-family:"Times New Roman",serif;}
p.yetidone, li.yetidone, div.yetidone
{mso-style-name:_yeti_done;
mso-style-priority:99;
mso-margin-top-alt:auto;
margin-right:0in;
mso-margin-bottom-alt:auto;
margin-left:0in;
font-size:12.0pt;
font-family:"Times New Roman",serif;}
span.EmailStyle25
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:windowtext;}
span.EmailStyle26
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.sharing-screen-reader-text
{mso-style-name:sharing-screen-reader-text;}
span.EmailStyle28
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle29
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle30
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle31
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle32
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle33
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle34
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle35
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle36
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle37
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle38
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle39
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle40
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle41
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle42
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.date
{mso-style-name:date;}
span.EmailStyle44
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle45
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle46
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle47
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle48
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle49
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle50
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.editablewrapper
{mso-style-name:editablewrapper;}
span.authorboxauthorname2yzqy
{mso-style-name:authorbox__authorname__2yzqy;}
span.authorboxauthortitle2weic
{mso-style-name:authorbox__authortitle__2weic;}
span.authorboxauthortwitter2xvhe
{mso-style-name:authorbox__authortwitter__2xvhe;}
span.EmailStyle55
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:#1F497D;}
span.EmailStyle57
{mso-style-type:personal-reply;
font-family:"Calibri",sans-serif;
color:#1F497D;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
/* List Definitions */
@list l0
{mso-list-id:1824084168;
mso-list-template-ids:-1387864202;}
@list l0:level1
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level2
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:1.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:"Courier New";
mso-bidi-font-family:"Times New Roman";}
@list l0:level3
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:1.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l0:level4
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:2.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l0:level5
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:2.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l0:level6
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:3.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l0:level7
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:3.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l0:level8
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:4.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l0:level9
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:4.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
ol
{margin-bottom:0in;}
ul
{margin-bottom:0in;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]--></head><body lang=EN-ZW link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal><span style='font-family:"Verdana",sans-serif'><a href="mailto:info@bulls.co.zw?subject=Advertise%20Rates"><span style='color:windowtext;mso-fareast-language:EN-ZW;text-decoration:none'><img border=0 width=1215 height=413 id="Picture_x0020_2" src="cid:image004.jpg@01D517DF.EAD681D0"></span></a><o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:0in;margin-right:3.75pt;margin-bottom:3.75pt;margin-left:.5in;background:white'><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:0in;margin-right:3.75pt;margin-bottom:3.75pt;margin-left:.5in;background:white'><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p style='background:white'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'> “Find a niche if you want to succeed in business.” This age-old advice has been handed down to entrepreneurs for generations. Finding a niche market <i>is</i> a piece of great advice — as long as entrepreneurs understand what exactly is meant when that advice is dished out. <o:p></o:p></span></p><h2 style='line-height:21.45pt;background:white;-webkit-font-smoothing: antialiased;box-sizing: inherit;font-size:1.375rem;margin:1rem 0px 0.5rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'>The purpose of a niche<o:p></o:p></span></h2><p style='background:white;-webkit-font-smoothing: antialiased;box-sizing: inherit;margin:1rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'>For the purposes of marketing and customer satisfaction, finding a niche and sticking to it is necessary for new businesses and/or small businesses. The logic to this is simple: Catering to a larger market or audience will require the investment of more marketing dollars to reach that market, as well as more technology or personnel to satisfy their needs, if and when you do reach them.<o:p></o:p></span></p><p style='background:white;-webkit-font-smoothing: antialiased;box-sizing: inherit;margin:1rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'>This is often difficult if not impossible for new businesses, especially for those who are bootstrapping it. This being said, a new business can reach a wide market if it starts off with significant funding and can afford to acquire the necessary technology and personnel. In essence, the advice to find a niche is a logical one for convenience, but it's not necessarily a strategy for business success across the board. <o:p></o:p></span></p><p style='background:white;-webkit-font-smoothing: antialiased;box-sizing: inherit;margin:1rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'>Another reason businesses might focus on a specific niche, or niche down, is for the purposes of competition. A niche helps set the business apart and helps it hook customers by catering to very specific needs. This pushes other businesses to either niche down themselves or expand.<o:p></o:p></span></p><h2 style='line-height:21.45pt;background:white'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'>A niche market is not the same as a niche product<o:p></o:p></span></h2><p style='background:white;-webkit-font-smoothing: antialiased;box-sizing: inherit;margin:1rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'>I have often seen budding entrepreneurs mix up these concepts. When advice is given to niche down, it is often in reference to finding a specific demographic that you can cater to as a business. In other words, it often refers to finding your niche market. <o:p></o:p></span></p><p style='background:white;-webkit-font-smoothing: antialiased;box-sizing: inherit;margin:1rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'>A category like "males" is a broad market for a clothes manufacturer. However, if the business targets <i>teenage boys</i>, it has found a niche market within the broader one by narrowing it down by age. <o:p></o:p></span></p><p style='background:white;-webkit-font-smoothing: antialiased;box-sizing: inherit;margin:1rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'>Working with a niche product, on the other hand, is centering your business around a specific product type amid a broader category of the same or similar products. For instance, "jackets" is a broad category, but centering your business around trench coats adds some ease to your production processes. <o:p></o:p></span></p><p style='background:white;-webkit-font-smoothing: antialiased;box-sizing: inherit;margin:1rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'>Entrepreneurs must understand the difference and also understand where they overlap. It is very possible to find a niche product that also trims down your niche market automatically. An example would be “adult men’s shoes” as a niche product within a greater category of shoes. A business that manufactures men’s shoes will naturally cater to a broad category of adult men. If a business decides to focus on the manufacturing of <i>men’s athletic shoes</i>, this also naturally niches down their market to men who are into fitness. <o:p></o:p></span></p><p style='background:white;-webkit-font-smoothing: antialiased;box-sizing: inherit;margin:1rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'>This distinction is necessary because it means that small businesses can niche down their market without niching down their product. In fact, it is advisable that businesses offer all the products it can to their niche market. This could translate to offering running sleeves, shin pads, athletic socks, and other ancillary products. In this way, the business might not offer a niche product but is still be catering to a niche market.<o:p></o:p></span></p><h2 style='line-height:21.45pt;background:white'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'>Niching down is not a permanent verdict<o:p></o:p></span></h2><p style='background:white;-webkit-font-smoothing: antialiased;box-sizing: inherit;margin:1rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'>Facebook began as a platform connecting college students, and now it's a mega-conglomerate with a toe in almost everything the internet has to offer. It has does so with gradual but intentional growth; maintaining a niche can become obsolete once a business has grown enough to effectively move beyond its present audience or niche. <o:p></o:p></span></p><p style='background:white;-webkit-font-smoothing: antialiased;box-sizing: inherit;margin:1rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'>The niche is comfortable, but it can easily become an enemy to an entrepreneur’s ambitions. Niches are by definition small, and this makes them risky. Better technology, changes in policy, or a search engine tweaking its algorithm can instantly put you out of business. This is why it is advisable for businesses to start with a small niche but aim to grow beyond it. <o:p></o:p></span></p><p style='background:white;-webkit-font-smoothing: antialiased;box-sizing: inherit;margin:1rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'>That said, it is a significant risk to leave a niche, especially one that has worked well for your business. But it's no secret that leaders are people who take risks, and most are ready to fish where the sharks are when the timing is right.<o:p></o:p></span></p><p style='background:white;-webkit-font-smoothing: antialiased;box-sizing: inherit;margin:1rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121'>Whatever stage your business may be in, it's worth it to figure out if you want to market a niche product or stick to reaching your niche market. When you niched down enough to create a business, make the best of it and scale your business within that niche. Only then should you invest growing within that market.<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:#212121'>Opinions expressed by <em><span style='font-family:"Verdana",sans-serif'>Entrepreneur</span></em> contributors are their own.--</span><span style='font-family:"Verdana",sans-serif'> entrepreneur.com/<span style='color:#212121'><o:p></o:p></span></span></p><p style='margin-top:0in;line-height:19.5pt;background:white'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p style='margin-top:0in;line-height:19.5pt;background:white'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><i><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Invest Wisely!</span></i><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Bulls n Bears<o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'> <o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Telephone: <a href="tel:%2B263%204%202927658" target="_blank"><span style='color:windowtext;text-decoration:none'>+263 4 2927658</span></a><o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Cellphone: <a href="tel:%2B263%2077%20344%201674" target="_blank"><span style='color:windowtext;background:white;text-decoration:none'>+263 719 441 674</span></a><o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Alt. Email: <a href="mailto:info@bulls.co.zw" target="_blank"><span style='color:windowtext;text-decoration:none'>info@bulls.co.zw</span></a> <o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Website: <a href="http://www.google.com/url?q=http%3A%2F%2Fwww.bulls.co.zw&sa=D&sntz=1&usg=AFQjCNH8LYgdY55h-XKseuM8Kpr-JKdfhQ" target="_blank"><span style='color:windowtext;text-decoration:none'>www.bulls.co.zw</span></a><o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Blog: <a href="http://www.google.com/url?q=http%3A%2F%2Fwww.bulls.co.zw%2Fblog&sa=D&sntz=1&usg=AFQjCNFoIy6F9IXAiYnSoPSgWDYsr8Sqtw" target="_blank"><span style='color:windowtext;text-decoration:none'>www.bulls.co.zw/blog</span></a><o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Twitter: @bullsbears2010<o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>LinkedIn: Bulls n Bears Zimbabwe<o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Facebook: <a href="http://www.google.com/url?q=http%3A%2F%2Fwww.facebook.com%2FBullsBearsZimbabwe&sa=D&sntz=1&usg=AFQjCNGhb_A5rp4biV1dGHbgiAhUxQqBXA" target="_blank"><span style='color:windowtext;text-decoration:none'>www.facebook.com/BullsBearsZimbabwe</span></a><o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Skype: Bulls.Bears <o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Whatsapp Group: <a href="https://chat.whatsapp.com/CF6wllAfScU9Wr6dXxoQnO"><span style='color:windowtext'>Click Here to Join</span></a><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><img border=0 width=161 height=81 id="Picture_x0020_1" src="cid:image003.jpg@01D517DF.64575AD0" alt="bulls logo"><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></div></body></html>