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</o:shapelayout></xml><![endif]--></head><body lang=EN-ZW link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal><span style='font-family:"Verdana",sans-serif'><a href="mailto:info@bulls.co.zw?subject=Advertise%20Rates"><span style='color:windowtext;mso-fareast-language:EN-ZW;text-decoration:none'><img border=0 width=1215 height=413 id="Picture_x0020_2" src="cid:image004.jpg@01D517DF.EAD681D0"></span></a><o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:0in;margin-right:3.75pt;margin-bottom:3.75pt;margin-left:.5in;background:white'><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal align=center style='text-align:center;background:white'><span style='font-family:"Verdana",sans-serif;color:black'><o:p> </o:p></span></p><p class=wp-caption-text style='margin:0in;margin-bottom:.0001pt;background:white'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'><o:p> </o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><em><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>Abisola Tolu-Odutola is the founder of Mumspring, a Nigerian-based socially conscious retailer of baby gear. The company recently also launched an eponymous pregnancy tracker app.</span></em><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'><o:p></o:p></span></p><h4 style='mso-margin-top-alt:18.7pt;margin-right:0in;margin-bottom:2.5pt;margin-left:0in;line-height:15.0pt;background:white;box-sizing: border-box;font-size:1.25rem'><strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>1. Tell us about one of the toughest situations you’ve found yourself in as a business owner.</span></strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black;font-weight:normal'><o:p></o:p></span></h4><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>I recently faced one of my toughest situations as a business owner. In my business, it can be difficult to stay focused because I’m constantly testing how I can best serve my customer segment. African moms are incredibly underserved. As a company, there’s so much we can do to help them but we need to know what’s going to move the needle in order to allocate resources appropriately.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>With that in mind, I decided to close my brick and mortar store. When I first started Mumspring, I heard from customers that they wanted a retail location to touch and feel the products.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>But, as I grew the business, I realised that I can help more moms at scale by focusing on our app. It was tough to close the store because it was a part of our story but it was the right decision.<o:p></o:p></span></p><h4 style='mso-margin-top-alt:18.7pt;margin-right:0in;margin-bottom:2.5pt;margin-left:0in;line-height:15.0pt;background:white;box-sizing: border-box;font-size:1.25rem'><strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>2. What business achievement are you most proud of?</span></strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black;font-weight:normal'><o:p></o:p></span></h4><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>I’m most proud of attracting members of my senior team who have stuck with me – even when cash flow is tight. We had a month this year where revenues were 10% of the entire year’s average. We had tested a new marketing strategy which clearly failed and resulted in low sales.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>Four of my senior staff didn’t blink an eye. They acknowledged that salaries might be late this month because sales were lower than expected. But they understood.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>I’m proud that I was able to attract that type of employee. For me, it shows that I’m not crazy; it shows there’s an opportunity in serving expectant moms in Nigeria. That I’ve been able to get people to buy into my vision and go through the ups and downs with me – I’m really proud of that.<o:p></o:p></span></p><h4 style='mso-margin-top-alt:18.7pt;margin-right:0in;margin-bottom:2.5pt;margin-left:0in;line-height:15.0pt;background:white;box-sizing: border-box;font-size:1.25rem'><strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>3. Tell us about your greatest weakness as an entrepreneur.</span></strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black;font-weight:normal'><o:p></o:p></span></h4><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>One of my personal strengths has been a weakness at work.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>I tend to be a warm and empathetic person. When an employee is underperforming, rather than point the finger, I try to see if the company hasn’t given the resources to enable her best work.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>Empathy can be perceived as a weakness because in Nigeria people are used to a controlling and extremely hierarchical environment – not a warm and congenial environment. Nigerians know the stick, not the carrot.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>Because of this, people have tried to take advantage of my kindness.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>In the end, I had to adopt a more balanced management style and moved to an incentive-based pay structure. I tie salary and benefits to employee and company performance because I want employees who can take ownership of their work. That way we’re all on the same page – we’re all moving the same levers.<o:p></o:p></span></p><h4 style='mso-margin-top-alt:18.7pt;margin-right:0in;margin-bottom:2.5pt;margin-left:0in;line-height:15.0pt;background:white;box-sizing: border-box;font-size:1.25rem'><strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>4. What conventional business wisdom do you disagree with?</span></strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black;font-weight:normal'><o:p></o:p></span></h4><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>In Nigeria, there’s a common belief that you control your own destiny as an entrepreneur. You get to be your own boss. That boggles my mind because as an entrepreneur everyone is your boss. Your employees. Your investors. Your customers. You now have multiple bosses. You have great responsibility to a number of people.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>No one talks about how exhausted you feel all the time. Rather everyone seems to put on a brave face.<o:p></o:p></span></p><h4 style='mso-margin-top-alt:18.7pt;margin-right:0in;margin-bottom:2.5pt;margin-left:0in;line-height:15.0pt;background:white;box-sizing: border-box;font-size:1.25rem'><strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>5. Is there anything you wish you knew about entrepreneurship before you started?</span></strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black;font-weight:normal'><o:p></o:p></span></h4><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>I wish I knew the financing requirement when I first started in 2016. It’s probably good that I didn’t because I would have never started a business. I naively thought I could bootstrap it all the way. But then I got to a point where I exhausted my savings.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>Now that I believe in the business more than I did back then, I’m able to fundraise. But, in the beginning, I was too scared to take other people’s money because I didn’t know if it was going to work.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:23.4pt;margin-left:0in;background:white;box-sizing: border-box;font-size:0.875rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>If I were starting over today, I would develop an app immediately because it’s an easier way to acquire customers. I’d also apply to an incubator programme in the US or UK since they help fast track your growth and your customer acquisition.--Howwemadeitinafrica<o:p></o:p></span></p><p style='margin-top:0in;line-height:19.5pt;background:white'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'><img border=0 width=540 height=270 id="Picture_x0020_4" src="cid:image001.jpg@01D59EDD.02C58DC0"></span><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#1F497D'><br></span><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#555555'>Abisola Tolu-Odutola</span><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><i><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Invest Wisely!</span></i><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Bulls n Bears<o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'> <o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Telephone: <a href="tel:%2B263%204%202927658" target="_blank"><span style='color:windowtext;text-decoration:none'>+263 4 2927658</span></a><o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Cellphone: <a href="tel:%2B263%2077%20344%201674" target="_blank"><span style='color:windowtext;background:white;text-decoration:none'>+263 719 441 674</span></a><o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Alt. Email: <a href="mailto:info@bulls.co.zw" target="_blank"><span style='color:windowtext;text-decoration:none'>info@bulls.co.zw</span></a> <o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Website: <a href="http://www.google.com/url?q=http%3A%2F%2Fwww.bulls.co.zw&sa=D&sntz=1&usg=AFQjCNH8LYgdY55h-XKseuM8Kpr-JKdfhQ" target="_blank"><span style='color:windowtext;text-decoration:none'>www.bulls.co.zw</span></a><o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Blog: <a href="http://www.google.com/url?q=http%3A%2F%2Fwww.bulls.co.zw%2Fblog&sa=D&sntz=1&usg=AFQjCNFoIy6F9IXAiYnSoPSgWDYsr8Sqtw" target="_blank"><span style='color:windowtext;text-decoration:none'>www.bulls.co.zw/blog</span></a><o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Twitter: @bullsbears2010<o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>LinkedIn: Bulls n Bears Zimbabwe<o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Facebook: <a href="http://www.google.com/url?q=http%3A%2F%2Fwww.facebook.com%2FBullsBearsZimbabwe&sa=D&sntz=1&usg=AFQjCNGhb_A5rp4biV1dGHbgiAhUxQqBXA" target="_blank"><span style='color:windowtext;text-decoration:none'>www.facebook.com/BullsBearsZimbabwe</span></a><o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Skype: Bulls.Bears <o:p></o:p></span></p><p class=MsoNormal style='line-height:11.2pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Whatsapp Group: <a href="https://chat.whatsapp.com/CF6wllAfScU9Wr6dXxoQnO"><span style='color:windowtext'>Click Here to Join</span></a><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><img border=0 width=161 height=81 id="Picture_x0020_1" src="cid:image003.jpg@01D517DF.64575AD0" alt="bulls logo"><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></div></body></html>