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</o:shapelayout></xml><![endif]--></head><body lang=EN-ZW link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-family:"Verdana",sans-serif'><a href="http://www.nedbank.co.zw/"><span style='color:windowtext;mso-fareast-language:EN-ZW;text-decoration:none'><img border=0 width=1111 height=257 id="_x0000_i1025" src="cid:image005.jpg@01D5C765.187AE830"></span></a><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:whitesmoke'>edit: Courtesy of Gerard Adams<o:p></o:p></span></p><p class=speakable-paragraph><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>The history of entrepreneurship is filled with student startups, but they’re not as easy to run as many people think. Launching a business while going to high school classes and playing varsity basketball like Eli Zied, 17, or studying accounting like his brother Spencer, a junior at the University of Miami, can require an air-traffic controller’s mindset to pull it off. <o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>That hasn't stopped the duo from growing their T-shirt and sportswear business Habits 365, based in New York City, to five-figure revenue, with 150% growth year over year, according to the founders, since they founded it in August 2017. The brothers funded the business with $3,000 they made from a previous business where they bought and sold sneakers. <o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>The name Habits 365 springs from the brand's mission to encourage positive habits. The founders aim to encourage wearers to stick with the daily activities that will help them reach their goals.<o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>“We wanted to create a brand that’s relatable to everyone,” says Eli. “Everyone<o:p></o:p></span></p><p class=MsoNormal style='line-height:0%'><span style='font-family:"Verdana",sans-serif;color:#333333;mso-fareast-language:EN-ZW'><img border=0 width=960 height=719 id="Picture_x0020_10" src="cid:image004.jpg@01D5DA6F.E81171A0" alt="Spencer Zied, 21, and his brother Eli, 17, founders of Habits 365, a t-shirt business. "></span><span style='font-family:"Verdana",sans-serif;color:#333333'><o:p></o:p></span></p><p class=color-body style='mso-margin-top-alt:0cm;margin-right:6.0pt;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:13.5pt;box-sizing: border-box;overflow:hidden'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>Spencer Zied, 21, and his brother Eli, 17, juggle running their motivational T-shirt business with a <span class=plus>... [+]</span><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:#333333'> <span style='text-transform:uppercase'>HABITS 365</span><o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>has habits. Our brand encourages positive habits year-round.”<o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>The brothers went into business by putting up a simple Wix website connected to Shopify to sell the shirts, posted flyers to advertise the business, and texted friends to let them know about it. Recently, they starting to use paid Facebook and Instagram ads to spread the word. <o:p></o:p></span></p><p><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>What helped them turn their concept into a real business? “Budgeting and managing your time are the most important thing,” says Spencer. <o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>Recently, I caught up with them to discuss their suggestions for other student entrepreneurs who have a business idea but can’t figure out how to take it past the idea stage while juggling school and other responsibilities. Here are some of the strategies I gleaned from our conversation. <o:p></o:p></span></p><p style='box-sizing: border-box'><strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>Create a business with purpose. </span></strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>When homework and exams loom, it will be easier to stay focused on a business that you feel is achieving a higher good than one that’s only about making money. <o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>“Knowing what you’re doing and why you’re doing it is important,”  Spencer says. <o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>Don’t try to do everything yourself. </span></strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>Rather than tackle every step of the business singlehandedly, the brothers invested several hundred dollars to hire a logo creator who’d worked with Spencer on a clothing brand he’d started previously to create their first designs. <o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>That was an efficient way to get to the point where they could place their first order from a manufacturer Spencer knew from his previous business. Now they also rely on a group of “ambassadors”—contractors who help them with various aspects of the business, from design to social media.<o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>Make scheduling a priority. </span></strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>That’s not always easy to do for someone like Eli, who is still in a high school with a set schedule and sometimes has four evening basketball games a week.<o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>On days he does not have basketball, he may schedule two hours after school to work on his homework, take a break to do something active, and then spend another two-hour block of time later in the day, working on his business.<o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>"I balance it out like that so the business doesn't get in the way of school," says Eli, recognizing that the business could easily take over his whole life if he let it. “The more breaks I take, the more efficient I’ll be.”<o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>Spencer has more flexibility in his daily schedule as a college student. He likes to work on the business in the morning and then reserves 5 to 7 pm for homework. <o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>“You have to sacrifice a little,” says Spencer. “This week I have three fraternity events. I’m going to two. If I have schoolwork tonight, it’s going to get done. I'm moving around my priorities and still handling them efficiently and effectively. I’m sacrificing the amount of time I’ll be spending on them.” <o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>Spencer has learned there are times he has to put the business on hold completely, even if something exciting happens—such as a key social media influencer wearing one of the brand's products. In those cases, he may reach out to others on their virtual team for help. <o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>“When you are in an accounting exam, you are helpless,” says Spencer. “You can’t do much. But when you get back, you are responsible for anything that happens.”<o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>Communicate efficiently. </span></strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>Conference calls aren’t always convenient when you’re a founder going to school. “If something big happens, I’ll text Spencer,” says Eli. “We’ll communicate to our whole team and make a strategic plan through a group chat we have. That’s where more of our communication takes place.”<o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>Cultivate a positive outlook. </span></strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>Eli finds that telling himself he can get it all done is important to making it happen. “You have to be in the right mindset. I say to myself ‘I can do this. I need to make time for this. I need to talk to this one ambassador and have him help me with this task,’” he says. <o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>Let perfectionism go. </span></strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>Many people say they want to start a business but get so caught up in the planning stages or are so afraid of making mistakes they never take the leap. It’s easy to let a big entrepreneurial dream fade if you let that happen, especially if you’ve got to contend with the demands of school.<o:p></o:p></span></p><p style='box-sizing: border-box;margin:1.2rem 0px'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'>“At the end of the day, you’ve just got to do it,” says Spencer. “Make a mistake. See what happens.” Once you get in the daily habit of working on your business, you may find it surprising how quickly you build momentum.--forbes.com <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p> </o:p></span></p><p class=MsoNormal style='background:white'><i><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Invest Wisely!</span></i><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='background:white'><b><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Bulls n Bears </span></b><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'> <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Telephone:     <a href="tel:%2B263%204%202927658" target="_blank"><span style='color:windowtext'>+263 4 2927658</span></a><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Cellphone:     <a href="tel:%2B263%2077%20344%201674" target="_blank"><span style='color:windowtext'>+263 77 344 1674</span></a><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Alt. Email:      <a href="mailto:info@bulls.co.zw"><span style='color:windowtext'>info@bulls.co.zw</span></a>  <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Website:        <a href="http://www.google.com/url?q=http%3A%2F%2Fwww.bulls.co.zw&sa=D&sntz=1&usg=AFQjCNH8LYgdY55h-XKseuM8Kpr-JKdfhQ" target="_blank"><span style='color:windowtext'>www.bulls.co.zw</span></a> <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Blog:           <a href="http://www.google.com/url?q=http%3A%2F%2Fwww.bulls.co.zw%2Fblog&sa=D&sntz=1&usg=AFQjCNFoIy6F9IXAiYnSoPSgWDYsr8Sqtw" target="_blank"><span style='color:windowtext'>www.bulls.co.zw/blog</span></a><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Twitter:         @bullsbears2010<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>LinkedIn:       Bulls n Bears Zimbabwe<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Facebook:     <a href="http://www.google.com/url?q=http%3A%2F%2Fwww.facebook.com%2FBullsBearsZimbabwe&sa=D&sntz=1&usg=AFQjCNGhb_A5rp4biV1dGHbgiAhUxQqBXA" target="_blank"><span style='color:windowtext'>www.facebook.com/BullsBearsZimbabwe</span></a><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Skype:         Bulls.Bears <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><img border=0 width=210 height=101 id="_x0000_i1027" src="cid:image003.jpg@01D5644F.B4AB0B00" alt="cid:image012.jpg@01D0BFE7.544DF490"><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:23.4pt;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></div></body></html>