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</v:shape><![endif]--><![if !vml]><img width=477 height=713 src="cid:image001.jpg@01D5E219.408622D0" align=left hspace=12 v:shapes="Picture_x0020_3"><![endif]><span style='font-family:"Verdana",sans-serif;color:#333333;letter-spacing:-.1pt'>Marketing startup Habu is emerging from stealth today and announcing that it has already raised $15 million in Series A funding.<o:p></o:p></span></p><p style='mso-margin-top-alt:11.25pt;margin-right:0cm;margin-bottom:11.25pt;margin-left:0cm;box-sizing: inherit'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333;letter-spacing:-.1pt'>The company comes out of super{set}, the startup studio created by Krux founders Tom Chavez and Vivek Vaidya. In fact, Chavez is Habu’s chairman, Vaidya serves as CTO and their former Krux colleague Matt Kilmartin (who eventually became chief customer officer for Salesforce’s consumer engagement platform after Salesforce acquired Krux) is the startup’s CEO.<o:p></o:p></span></p><p style='mso-margin-top-alt:11.25pt;margin-right:0cm;margin-bottom:11.25pt;margin-left:0cm;box-sizing: inherit'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333;letter-spacing:-.1pt'>Kilmartin told me that Habu was created to solve a “still elusive” marketing challenge — delivering “omni-channel orchestration for the entire customer journey.” In other words, he’s saying that chief marketing officers are still struggling to deliver personalized messages to potential customers across every channel and at every stage.<o:p></o:p></span></p><p style='mso-margin-top-alt:11.25pt;margin-right:0cm;margin-bottom:11.25pt;margin-left:0cm;box-sizing: inherit'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333;letter-spacing:-.1pt'>Kilmartin argued that’s because they’re challenged by new privacy regulations, plus the fact that many marketing tools struggle to integrate data from the major digital ad platforms. And then there are the limitations of the big marketing clouds (including Kilmartin’s old employer Salesforce), which he said are “stitching together all the stuff they bought — their goal is to have everyone go all-in on one of their stacks.”<o:p></o:p></span></p><p style='mso-margin-top-alt:11.25pt;margin-right:0cm;margin-bottom:11.25pt;margin-left:0cm;box-sizing: inherit'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333;letter-spacing:-.1pt'>So Habu isn’t trying to build yet another marketing platform. Instead, the company describes its core product as a “marketing data operating system” that can be used alongside the aforementioned clouds, bringing a company’s customer data together across platforms, then providing automated insights and recommendations on how to use that data to deliver personalized marketing. And it does this in a way that complies with privacy regulations like GDPR and CCPA.<o:p></o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt;box-sizing: inherit'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333;letter-spacing:-.1pt'>A startup factory? $1.2B-exit team launches $65M super{set}<o:p></o:p></span></p><p style='mso-margin-top-alt:11.25pt;margin-right:0cm;margin-bottom:11.25pt;margin-left:0cm;box-sizing: inherit;max-width: 100%'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333;letter-spacing:-.1pt'>“We’re trying <em><span style='font-family:"Verdana",sans-serif'>not</span></em> to be a platform,” Kilmartin said. “It’s a modular, interoperable suite of services.”<o:p></o:p></span></p><p style='mso-margin-top-alt:11.25pt;margin-right:0cm;margin-bottom:11.25pt;margin-left:0cm;box-sizing: inherit'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333;letter-spacing:-.1pt'>Habu’s software can pull in a marketer’s first-party customer data, as well as data from platforms like Google and Facebook. Kilmartin said that while these platforms remain a “blind spot” for many marketers, “They have APIs and frameworks to be able to do this, it just requires a level of sophistication. And there just aren’t that many extra data scientists that these brands have sitting around.”<o:p></o:p></span></p><p style='mso-margin-top-alt:11.25pt;margin-right:0cm;margin-bottom:11.25pt;margin-left:0cm;box-sizing: inherit'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333;letter-spacing:-.1pt'>In addition to super{set}, Habu’s funding comes from Ridge Ventures. And although Habu is only launching publicly today, it already has customers in the CPG and media industries.—techcrunch.com<o:p></o:p></span></p><p style='mso-margin-top-alt:11.25pt;margin-right:0cm;margin-bottom:11.25pt;margin-left:0cm'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333;letter-spacing:-.1pt'><o:p> </o:p></span></p><p style='mso-margin-top-alt:11.25pt;margin-right:0cm;margin-bottom:11.25pt;margin-left:0cm'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333;letter-spacing:-.1pt'><o:p> </o:p></span></p><p style='mso-margin-top-alt:11.25pt;margin-right:0cm;margin-bottom:11.25pt;margin-left:0cm'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333;letter-spacing:-.1pt'><o:p> </o:p></span></p><p style='mso-margin-top-alt:11.25pt;margin-right:0cm;margin-bottom:11.25pt;margin-left:0cm'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333;letter-spacing:-.1pt'><o:p> </o:p></span></p><h1 style='background:white'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#212121;font-weight:normal'><o:p> </o:p></span></h1><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p> </o:p></span></p><p class=MsoNormal style='background:white'><i><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Invest Wisely!</span></i><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Bulls n Bears <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'> <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Telephone: <a href="tel:%2B263%204%202927658" target="_blank"><span style='color:windowtext'>+263 4 2927658</span></a><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Cellphone: <a href="tel:%2B263%2077%20344%201674" target="_blank"><span style='color:windowtext'>+263 77 344 1674</span></a><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Alt. 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