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</v:shapetype><v:shape id="Picture_x0020_2" o:spid="_x0000_s1026" type="#_x0000_t75" href="http://www.zb.co.zw/" style='position:absolute;margin-left:0;margin-top:0;width:390.8pt;height:544.25pt;z-index:251658240;visibility:visible;mso-wrap-style:square;mso-width-percent:0;mso-height-percent:0;mso-wrap-distance-left:9pt;mso-wrap-distance-top:0;mso-wrap-distance-right:9pt;mso-wrap-distance-bottom:0;mso-position-horizontal:absolute;mso-position-horizontal-relative:text;mso-position-vertical:absolute;mso-position-vertical-relative:text;mso-width-percent:0;mso-height-percent:0;mso-width-relative:page;mso-height-relative:page' o:button="t">
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</v:shape><![endif]--><![if !vml]><a href="http://www.zb.co.zw/"><img border=0 width=521 height=726 src="cid:image002.jpg@01D622AF.E99D4E30" align=left hspace=12 title="" v:shapes="Picture_x0020_2"></a><![endif]><strong><span style='font-family:"Verdana",sans-serif;border:none windowtext 1.0pt;padding:0cm'>Zimbabwean entrepreneur Iphi Mhlanga is based in Ireland, where he has launched software as a service (SaaS) expense management and employee engagement platform Xpensi. Soon, however, he will take the business to African shores.<o:p></o:p></span></strong></p><p class=MsoNormal style='vertical-align:baseline'><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt;background:white;vertical-align:baseline'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'>Currently operating with Irish and British clients, <span style='border:none windowtext 1.0pt;padding:0cm'>Xpensi</span> digitises the expense reimbursement cycle for businesses through a web app that allows a user to capture and submit their expenses. <o:p></o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt;background:white;vertical-align:baseline'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:22.3pt;margin-left:0cm;background:white;vertical-align:baseline'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'>At present the product allows companies to choose a subscription plan, add team members and add or approve expenses on the go by linking the process to the company’s accounts payable email address. <o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:22.3pt;margin-left:0cm;background:white;vertical-align:baseline'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'>Mhlanga came up with the idea for the platform while working for a tech conferencing company. He noticed that while the other offerings in the market gave the company the ability to receive expenses, there was no way to analyse the related data in real-time. He joined forces with Keith Taurai, another Zimbabwean, to launch Xpensi to solve this problem.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:22.3pt;margin-left:0cm;background:white;vertical-align:baseline'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'>“Most market players offer a unique value proposition to their potential customer. From a high-level perspective, the market could be deemed to be segregated along standalone providers and bundled providers offering another service additionally to expense management along with multi-app integrations. Other expense providers focus on niche sectors,” Mhlanga said.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:22.3pt;margin-left:0cm;background:white;vertical-align:baseline'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'>Xpensi offers a dedicated solution to customers, though uptake has been slow thus far. Mhlanga attributes this to the nature of the SaaS B2B market, which requires a significant amount of investment in marketing to ensure a message reaches appropriate decision-makers. <o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:22.3pt;margin-left:0cm;background:white;vertical-align:baseline'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'>“Over the next two quarters the focus will be to refine how we target our audience to ensure that our cost of acquisition is lower than the lifetime value. Key to this would be to determine the appropriate brand personality,” he said.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:22.3pt;margin-left:0cm;background:white;vertical-align:baseline'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'>Meanwhile, Mhlanga and Taurai will be looking for funding. Self-funded thus far, Xpensi is seeking the seed investment necessary to help it scale.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:22.3pt;margin-left:0cm;background:white;vertical-align:baseline'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'>“Competitors in our industry spend an average of US$100 per day, whilst we spend US$5. However, this is an advantage to us because we are then able to run multiple experiments to refine our targeting and ensure that the right people get hold of the product,” Mhlanga said. <o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:22.3pt;margin-left:0cm;background:white;vertical-align:baseline'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'>“Xpensi’s product roadmap is robust and as such we feel that with the appropriate investment partner we can certainly make Xpensi a huge success. With energetic founders and a strong advisor team we are confident of success.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:22.3pt;margin-left:0cm;background:white;vertical-align:baseline'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'>The roadmap also includes rollouts back in Africa, though Zimbabwe is not a priority. Mhlanga said it would initially focus on South Africa, Kenya and Nigeria. <o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:22.3pt;margin-left:0cm;background:white;vertical-align:baseline'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'>“Xpensi is always keen to talk to businesses in these locations and offer them our product for a free 30-day trial. At every stage of the process, we will ensure through our customer support, that businesses get the most out of the platform,” he said.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:22.3pt;margin-left:0cm;background:white;vertical-align:baseline'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'>“Both founders, being from the continent, understand the pain points and appreciate that technology can change the way business is done and that Africa is ready to be at the forefront in business transformation. Africa is going through a generation-defining change and technology is at the heart of it. Xpensi can and wants to invest in that story.”--</span><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'> </span><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'>disrupt-africa.com <o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:22.3pt;margin-left:0cm;background:white;vertical-align:baseline'><a href="https://disrupt-africa.com/wp-content/uploads/2020/04/IMG_8525.jpg" title=""Irish-based, Zimbabwean-founded fintech startup Xpensi plans Sub-Saharan African expansion" "><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:windowtext;border:none windowtext 1.0pt;padding:0cm;text-decoration:none'><img border=0 width=702 height=336 id="Picture_x0020_4" src="cid:image006.jpg@01D622AF.E99D4E30" alt="https://disrupt-africa.com/wp-content/uploads/2020/04/IMG_8525-702x336.jpg"></span></a><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal style='background:white'><i><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p> </o:p></span></i></p><p class=MsoNormal style='background:white'><i><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Invest Wisely!</span></i><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Bulls n Bears <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'> <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Telephone: </span><span style='font-family:"Verdana",sans-serif'><a href="tel:%2B263%204%202927658" target="_blank"><span style='color:windowtext;mso-fareast-language:EN-ZW'>+263 4 2927658</span></a></span><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Cellphone: </span><span style='font-family:"Verdana",sans-serif'><a href="tel:%2B263%2077%20344%201674" target="_blank"><span style='color:windowtext;mso-fareast-language:EN-ZW'>+263 77 344 1674</span></a></span><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Alt. 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