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</o:shapelayout></xml><![endif]--></head><body lang=EN-ZW link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:black'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:black'><a href="mailto:info@bulls.co.zw"><span style='color:black;mso-fareast-language:EN-ZW;text-decoration:none'><img border=0 width=820 height=278 id="Picture_x0020_4" src="cid:image005.jpg@01D64534.C2913340"></span></a><o:p></o:p></span></p><p><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#3E4855'><o:p> </o:p></span></p><p><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#3E4855'>My journey as a beauty entrepreneur started in my dorm room at Howard University. When I began college, my plan was to follow in my father’s footsteps and become a surgeon. But I soon discovered I wasn’t as excited about working on organic chemistry homework as I was about mixing up organic DIY skin-care recipes and sharing my creations with my floor mates. <o:p></o:p></span></p><p style='box-sizing: border-box'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#3E4855'>One night in the fall of my junior year, I made a Twitter thread about my favorite beauty hacks and tips. I didn’t think anything of it, but when I woke up the next morning, it had gotten over 30,000 retweets. I had hundreds of direct messages from girls asking me about which products they could make at home. <o:p></o:p></span></p><p style='box-sizing: border-box'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#3E4855'>That’s when I realized that my love of makeup wasn’t just a hobby — I could turn it into a business. Today, my vegan, organic, and cruelty-free skin care company, Mary Louise, is on track to generate<strong><span style='font-family:"Verdana",sans-serif'> </span></strong>$1 million dollars this year. <o:p></o:p></span></p><p style='box-sizing: border-box'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#3E4855'>Like many companies, we were prompted to reevaluate our business model by the effects of Covid-19. We closed our Los Angeles retail location until further notice, for example. But we have successfully been able to pivot. In addition to our collections of serums, body butters and masks, we launched an affordable hand sanitizer and accompanying moisturizing soap, and we have seen our online sales dramatically increase. <o:p></o:p></span></p><p style='box-sizing: border-box'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#3E4855'>My experience turning my side hustle into a fully fledged brand has helped me steer my company during this moment of uncertainty. If you’re looking to start a business right now, here are some of the lessons I have learned that still help me today.- </span><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'>CNBC.com<o:p></o:p></span></p><p class=MsoNormal style='background:#D7E1E4'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'><img border=0 width=1400 height=950 id="Picture_x0020_5" src="cid:image004.jpg@01D655AF.208911E0" alt="Akilah Releford is the founder and CEO of Mary Louise Cosmetics."></span><span style='font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></p><p class=MsoNormal><b><span style='font-family:"Verdana",sans-serif;color:#3E4855'>Akilah Releford is the founder and CEO of Mary Louise Cosmetics.<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:#3E4855;letter-spacing:.4pt'>Courtesy Akilah Releford<o:p></o:p></span></p><p style='box-sizing: border-box'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#3E4855'><o:p> </o:p></span></p><p style='line-height:22.5pt;background:#FCFCFC'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#333333'><o:p> </o:p></span></p><p style='line-height:22.5pt;background:#FCFCFC'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'><o:p> </o:p></span></p><p class=MsoNormal style='background:white'><i><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Invest Wisely!</span></i><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Bulls n Bears <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'> <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Telephone: </span><span style='font-family:"Verdana",sans-serif;color:black'><a href="tel:%2B263%204%202927658" target="_blank"><span style='color:black;mso-fareast-language:EN-ZW'>+263 4 2927658</span></a></span><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Cellphone: </span><span style='font-family:"Verdana",sans-serif;color:black'><a href="tel:%2B263%2077%20344%201674" target="_blank"><span style='color:black;mso-fareast-language:EN-ZW'>+263 77 344 1674</span></a></span><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Alt. Email: </span><span style='font-family:"Verdana",sans-serif;color:black'><a href="mailto:info@bulls.co.zw"><span style='color:black;mso-fareast-language:EN-ZW'>info@bulls.co.zw</span></a></span><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'> <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Website: </span><span style='font-family:"Verdana",sans-serif;color:black'><a href="http://www.google.com/url?q=http%3A%2F%2Fwww.bulls.co.zw&sa=D&sntz=1&usg=AFQjCNH8LYgdY55h-XKseuM8Kpr-JKdfhQ" target="_blank"><span style='color:black;mso-fareast-language:EN-ZW'>www.bulls.co.zw</span></a></span><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'> <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Blog: </span><span style='font-family:"Verdana",sans-serif;color:black'><a href="http://www.google.com/url?q=http%3A%2F%2Fwww.bulls.co.zw%2Fblog&sa=D&sntz=1&usg=AFQjCNFoIy6F9IXAiYnSoPSgWDYsr8Sqtw" target="_blank"><span style='color:black;mso-fareast-language:EN-ZW'>www.bulls.co.zw/blog</span></a></span><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Twitter: @bullsbears2010<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>LinkedIn: Bulls n Bears Zimbabwe<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Facebook: </span><span style='font-family:"Verdana",sans-serif;color:black'><a href="http://www.google.com/url?q=http%3A%2F%2Fwww.facebook.com%2FBullsBearsZimbabwe&sa=D&sntz=1&usg=AFQjCNGhb_A5rp4biV1dGHbgiAhUxQqBXA" target="_blank"><span style='color:black;mso-fareast-language:EN-ZW'>www.facebook.com/BullsBearsZimbabwe</span></a></span><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Skype: Bulls.Bears <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'><img border=0 width=210 height=101 id="Picture_x0020_7" src="cid:image003.jpg@01D5644F.B4AB0B00" alt="cid:image012.jpg@01D0BFE7.544DF490"><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:black'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:23.4pt;background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:black'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:black'><o:p> </o:p></span></p></div></body></html>