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h3
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a:visited, span.MsoHyperlinkFollowed
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p
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address
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p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph
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        font-size:11.0pt;
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p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle
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        font-family:"Calibri Light",sans-serif;
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span.Heading5Char
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        font-family:"Calibri Light",sans-serif;
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span.BodyTextChar
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span.SubtitleChar
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p.cbi-b-date, li.cbi-b-date, div.cbi-b-date
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p.mh-meta, li.mh-meta, div.mh-meta
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p.post-nav-links, li.post-nav-links, div.post-nav-links
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p.p1, li.p1, div.p1
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p.p3, li.p3, div.p3
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p.story-body-text, li.story-body-text, div.story-body-text
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span.EmailStyle41
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span.style30
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span.updated-wrap
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span.updated-text
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span.EmailStyle58
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span.sharing-screen-reader-text
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span.td-post-date
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span.td-nr-views-217783
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span.EmailStyle79
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span.EmailStyle81
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span.EmailStyle82
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span.EmailStyle83
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span.EmailStyle106
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        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.social-share-icon
        {mso-style-name:social-share-icon;}
span.d-ib
        {mso-style-name:d-ib;}
span.pdf
        {mso-style-name:pdf;}
span.EmailStyle110
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle111
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle112
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle113
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle114
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle115
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle116
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle117
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle118
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle119
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle120
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle121
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle122
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle123
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle124
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle125
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle126
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle127
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle128
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:windowtext;}
span.EmailStyle129
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle130
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle131
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle132
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle133
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle134
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle135
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle136
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle137
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle138
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle139
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle140
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle141
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle142
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle143
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle144
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.cfemail
        {mso-style-name:__cf_email__;}
span.EmailStyle146
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle147
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.entry-meta-date
        {mso-style-name:entry-meta-date;}
span.entry-meta-author
        {mso-style-name:entry-meta-author;}
span.entry-meta-categories
        {mso-style-name:entry-meta-categories;}
span.entry-meta-comments
        {mso-style-name:entry-meta-comments;}
span.EmailStyle152
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle153
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle154
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.post-page-numbers
        {mso-style-name:post-page-numbers;}
span.EmailStyle156
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle157
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle158
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle159
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.apple-converted-space
        {mso-style-name:apple-converted-space;}
span.EmailStyle161
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle162
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle163
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle164
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle165
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle166
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.s1
        {mso-style-name:s1;}
span.EmailStyle168
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle169
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle170
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle171
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle172
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle173
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle174
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle175
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle176
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.s-meta-published-date
        {mso-style-name:s-meta-published-date;}
span.s-meta-views
        {mso-style-name:s-meta-views;}
span.s-meta-comments
        {mso-style-name:s-meta-comments;}
span.EmailStyle180
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle181
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle182
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle183
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle184
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle185
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle186
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle187
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle188
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle189
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle190
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle191
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:windowtext;}
span.EmailStyle192
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle193
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle194
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle195
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle196
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle197
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.a2alabel
        {mso-style-name:a2a_label;}
span.EmailStyle199
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle200
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle201
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle202
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle203
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle204
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle205
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle206
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.s2
        {mso-style-name:s2;}
span.EmailStyle208
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle209
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle210
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle211
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle212
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle213
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle214
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle215
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle216
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle217
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle218
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle219
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle221
        {mso-style-type:personal-reply;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
.MsoChpDefault
        {mso-style-type:export-only;
        font-size:10.0pt;}
@page WordSection1
        {size:612.0pt 792.0pt;
        margin:72.0pt 72.0pt 72.0pt 72.0pt;}
div.WordSection1
        {page:WordSection1;}
/* List Definitions */
@list l0
        {mso-list-id:946499129;
        mso-list-template-ids:-1307681620;}
@list l0:level1
        {mso-level-number-format:bullet;
        mso-level-text:;
        mso-level-tab-stop:36.0pt;
        mso-level-number-position:left;
        text-indent:-18.0pt;
        mso-ansi-font-size:10.0pt;
        font-family:Symbol;}
@list l0:level2
        {mso-level-number-format:bullet;
        mso-level-text:o;
        mso-level-tab-stop:72.0pt;
        mso-level-number-position:left;
        text-indent:-18.0pt;
        mso-ansi-font-size:10.0pt;
        font-family:"Courier New";
        mso-bidi-font-family:"Times New Roman";}
@list l0:level3
        {mso-level-number-format:bullet;
        mso-level-text:;
        mso-level-tab-stop:108.0pt;
        mso-level-number-position:left;
        text-indent:-18.0pt;
        mso-ansi-font-size:10.0pt;
        font-family:Wingdings;}
@list l0:level4
        {mso-level-number-format:bullet;
        mso-level-text:;
        mso-level-tab-stop:144.0pt;
        mso-level-number-position:left;
        text-indent:-18.0pt;
        mso-ansi-font-size:10.0pt;
        font-family:Wingdings;}
@list l0:level5
        {mso-level-number-format:bullet;
        mso-level-text:;
        mso-level-tab-stop:180.0pt;
        mso-level-number-position:left;
        text-indent:-18.0pt;
        mso-ansi-font-size:10.0pt;
        font-family:Wingdings;}
@list l0:level6
        {mso-level-number-format:bullet;
        mso-level-text:;
        mso-level-tab-stop:216.0pt;
        mso-level-number-position:left;
        text-indent:-18.0pt;
        mso-ansi-font-size:10.0pt;
        font-family:Wingdings;}
@list l0:level7
        {mso-level-number-format:bullet;
        mso-level-text:;
        mso-level-tab-stop:252.0pt;
        mso-level-number-position:left;
        text-indent:-18.0pt;
        mso-ansi-font-size:10.0pt;
        font-family:Wingdings;}
@list l0:level8
        {mso-level-number-format:bullet;
        mso-level-text:;
        mso-level-tab-stop:288.0pt;
        mso-level-number-position:left;
        text-indent:-18.0pt;
        mso-ansi-font-size:10.0pt;
        font-family:Wingdings;}
@list l0:level9
        {mso-level-number-format:bullet;
        mso-level-text:;
        mso-level-tab-stop:324.0pt;
        mso-level-number-position:left;
        text-indent:-18.0pt;
        mso-ansi-font-size:10.0pt;
        font-family:Wingdings;}
ol
        {margin-bottom:0cm;}
ul
        {margin-bottom:0cm;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1027" />
</xml><![endif]--><!--[if gte mso 9]><xml>
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</o:shapelayout></xml><![endif]--></head><body lang=EN-ZW link="#0563C1" vlink="#954F72"><div class=WordSection1><div align=center><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=933 style='width:700.0pt;border-collapse:collapse'><tr><td width=927 valign=top style='width:695.6pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal><span style='font-family:"Verdana",sans-serif'><a href="https://bullszimbabwe.com/"><span style='color:windowtext;mso-fareast-language:EN-ZW;text-decoration:none'><img border=0 width=246 height=120 id="Picture_x0020_8" src="cid:image001.png@01D6FBBE.85AC06D0" alt="cid:image001.png@01D6FBBE.85AC06D0"></span></a><o:p></o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=927 valign=top style='width:695.6pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><a href="http://www.bullszimbabwe.com/"><span style='text-decoration:none'>Bullszimbabwe.com </span></a>      <a href="mailto:info@bulls.co.zw?subject=View%20and%20Comments"><span style='text-decoration:none'>Views & Comments</span></a>       <a href="http://www.bulls.co.zw/blog"><span style='text-decoration:none'>Bullish Thoughts</span></a>       <a href="http://www.twitter.com/BullsBears2010"><span style='text-decoration:none'>Twitter</span></a>        <a href="https://www.facebook.com/BullsBearsZimbabwe"><span style='text-decoration:none'>Facebook</span></a>          <a href="http://www.linkedin.com/pub/bulls-n-bears-zimbabwe/57/577/72"><span style='text-decoration:none'>LinkedIn</span></a>         <a href="https://chat.whatsapp.com/CF6wllAfScU9Wr6dXxoQnO"><span style='text-decoration:none'>WhatsApp</span></a>        <a href="mailto:info@bulls.co.zw?subject=Unsubscribe"><span style='text-decoration:none'>Unsubscribe</span></a></span><o:p></o:p></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span style='font-family:"Verdana",sans-serif;color:#1F497D'> <o:p></o:p></span></p></td></tr><tr><td width=927 valign=top style='width:695.6pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:#1F497D'><o:p> </o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span style='font-family:"Verdana",sans-serif;color:#1F497D'> <o:p></o:p></span></p></td></tr><tr><td width=927 valign=top style='width:695.6pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><span class=style30><b><span lang=EN-US style='font-family:"Verdana",sans-serif;color:#1F497D'>Entrepreneurship Zone:  07 July 2021: How this Senegalese entrepreneur seized an opportunity in the make-up industry</span></b></span><b><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p></o:p></span></b></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=927 valign=top style='width:695.6pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><span class=style30><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr style='height:10.05pt'><td width=927 rowspan=3 valign=top style='width:695.6pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:10.05pt'><h1 style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:9.6pt;margin-left:0cm'><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f">
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</v:shape><![endif]--><![if !vml]><img width=452 height=753 src="cid:image003.jpg@01D77306.0448B1F0" align=left hspace=12 v:shapes="Picture_x0020_2"><![endif]><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'><span style='color:#555555'><o:p></o:p></span></span></h1><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white'><strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Most consumers complain when they cannot find the right products for their needs. Victorine Sarr Awuah started her own business instead, Lyvv Cosmetics.</span></strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>“I was working for the number one cosmetic company in the world and even I could not find the right products for my complexion. There were many people like me across the world who had the same issue. I got frustrated,” says Sarr Awuah.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>After three years working at L’Oréal in Dakar, Senegal, and several product launches later, the graduate from Institut Supérieur de Gestion (an international business school in Paris) had the necessary business acumen and access to market data to think seriously about creating a company.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Without any external investment, Sarr Awuah launched her beauty business in Dakar in 2015. Thankfully, she saved money fastidiously, a lesson learnt from her father. She invested her savings from seven years of work – four years at Apple in Paris and three at L’Oréal in Senegal – into her venture, giving her a two-year grace period of not having to worry about finding a regular income.<o:p></o:p></span></p><h4 style='mso-margin-top-alt:18.7pt;margin-right:0cm;margin-bottom:2.5pt;margin-left:0cm;background:white;box-sizing: border-box;line-height:initial;font-size:1.25rem;-webkit-font-smoothing: antialiased'><b><span style='font-family:"Verdana",sans-serif;color:black'>A little help from friends</span></b><span style='font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></h4><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>“I looked for suppliers and a factory to manufacture for us. I sourced the ingredients and my sister, a chemist, helped me to create the formulations. Three friends backed me with their respective competencies: one is in finance; the other is in communication; and the third is an accountant. It took us 11 months from market studies to having our products ready for launch.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>“One of the best decisions I made was to hire a public relations professional at the beginning because we wanted the brand to be known for quality. The PR’s job was to get our name out there. We targeted the professionals first, focusing on beauty institutes and beauty professionals. I knew when they endorsed our products, consumers would consider us credible. That’s how we started getting clients.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Lyvv Cosmetics products – lipstick, lip gloss and lip lacquer – are hypoallergenic so less likely to cause allergies and free from parabens, a chemical preservative found in many brands of cosmetics and pharmaceuticals. The items are also cruelty-free.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>The company’s mission is to make quality products available for women of colour to live their authentic beauty. Lyvv Cosmetics are sold by retailers in Senegal, Ghana, Canada, the US and France, with 60% of its consumer base living in Africa and the remaining 40% being the African diaspora. It also ships worldwide via its own website.<o:p></o:p></span></p><h4 style='mso-margin-top-alt:18.7pt;margin-right:0cm;margin-bottom:2.5pt;margin-left:0cm;background:white;box-sizing: border-box;line-height:initial;font-size:1.25rem;-webkit-font-smoothing: antialiased'><b><span style='font-family:"Verdana",sans-serif;color:black'>Aspirations for a global brand</span></b><span style='font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></h4><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Having launched the company in Senegal, Sarr Awuah was fortunate to enjoy a strong backing of the brand locally. “People were so proud of a Senegalese building a brand. They wanted to help put the brand out there and made it their own, sharing on social media, talking about us, inviting us onto TV.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>“I’m Senegalese and proud of my origin but I want the brand to be global. I want it to be African. I want every woman of colour to be proud of the brand and find us everywhere and use our product. That’s the vision. Even in the black diaspora, living in France or Canada, it’s the same feeling of being proud to be consuming good products coming from an African company.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Sarr Awuah relocated the company headquarters to Accra in 2017 after marrying her Ghanaian husband. The Lyvv Cosmetics team now numbers 12: five employees are in Dakar, five in Accra and two more travel between Côte d’Ivoire and France.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>The move to Accra hasn’t been easy. There are more makeup brands in Ghana than Senegal, plus no one knew Sarr Awuah in Ghana, which meant a challenging first two years in her adopted country. “Last year, I partnered with a popular local makeup artist in Ghana who has a studio and beauty shops and she is the brand ambassador there. She uses our products on her clients and sells them in her outlets. That’s the strategy in Ghana right now and it’s working better than when we started.”<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D;mso-fareast-language:EN-ZW'><img border=0 width=800 height=534 id="Picture_x0020_1" src="cid:image009.jpg@01D77306.0448B1F0" alt="https://hwmiia.fra1.digitaloceanspaces.com/wp-content/uploads/2021/07/06112209/Victorine-800x534-1.jpg"></span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Victorine Sarr Awuah, founder of Lyvv Cosmetics.</span><br><br><o:p></o:p></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>The company has been featured in popular magazines such as <em><span style='font-family:"Verdana",sans-serif'>Glamour</span></em> and <em><span style='font-family:"Verdana",sans-serif'>Jeune Afrique</span></em>. The publicity has led to talks with a major French beauty retailer to carry the Lyvv brand. In Senegal, a major supermarket chain now stocks Lyvv products.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>While the ingredients and product formulations originate in Senegal and Ghana, manufacturing takes place in Canada. “Interestingly, most makeup brands are produced elsewhere, not in Africa. We wanted to produce the makeup product here but it was not possible,” Sarr Awauh explains.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>The challenges Sarr Awuah has faced have changed over the years. “In the beginning, it was more of a mental and societal challenge because nobody believed in me. My family is very education-driven; my dad is a telecom engineer and focused on statistics. Everybody thought I would continue working at corporations. Then I decided to quit my job at L’Oréal because I felt I needed a new challenge. People thought I was crazy. I went through a period in my life where I had to back myself and do a lot of personal work to rise above that doubt.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Sarr Awuah’s confidence is no longer an issue. These days, the challenges stem from questions of expansion and talent acquisition. “Two years ago, we were growing faster than planned. With only five employees, there were too many roles being covered by too few people. In the beginning, you want to be everywhere. We were in Senegal, Ghana, Côte d’Ivoire and France. It was difficult to handle. So, I tried various recruitment agencies. Initially, we were experiencing high staff turnover. For the past 18 months, we have been working with an agency and now I have a good team around me. I can trust and delegate more.”<o:p></o:p></span></p><h4 style='mso-margin-top-alt:18.7pt;margin-right:0cm;margin-bottom:2.5pt;margin-left:0cm;background:white;box-sizing: border-box;line-height:initial;font-size:1.25rem;-webkit-font-smoothing: antialiased'><b><span style='font-family:"Verdana",sans-serif;color:black'>Adapting to market conditions</span></b><span style='font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></h4><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Before the pandemic hit, Lyvv Cosmetics’ revenue model was about 80% B2B (selling to wholesalers) and 20% through online sales and live events, which used to happen four times a year. “Now, instead of the events, we do everything online. We use influencers to direct people to our website and have a lot of e-commerce website partners who sell for us around the world. That’s how we make money since the onset of the pandemic. The influencer marketing has been huge; a pivotal strategy shift we had to do to survive.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>The target consumer for Sarr Awuah is niche – “the active woman between 25 and 45, who travels the world and is used to buying online” – and comprises only a small percentage of the population in Senegal and Ghana. “We have a long way to go to reach the full potential of e-commerce, which is linked to capabilities in the banking sector, fintech solutions and quality of internet connections. I see it not as a challenge but an opportunity to grow because if we’re making money already within a niche consumer market, it means we will make more money in the years to come because things are improving.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Change is on the horizon for Lyvv Cosmetics. For a start, the company is going to launch a range of skincare products, which is in greater demand among Ghanaian consumers than makeup. Based on the market reaction in Ghana, the company will determine what needs to be tweaked to suit other markets. Additionally, Sarr Awuah is eager to leverage digital tools to enhance the consumer experience. Specifically, she will use artificial intelligence so customers can see whether a shade of lipstick suits them.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>With a firm focus on the future and aspiration for innovation, Sarr Awauh is confident her business will continue to grow.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D;mso-fareast-language:EN-ZW'><img border=0 width=800 height=534 id="Picture_x0020_2" src="cid:image010.jpg@01D77306.0448B1F0" alt="https://hwmiia.fra1.digitaloceanspaces.com/wp-content/uploads/2021/07/06112201/lyvv-lipstick-800x533-1.jpg"></span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Lyvv Cosmetics produces several make-up products.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:#1F497D'><o:p> </o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr style='height:10.05pt'><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr style='height:10.05pt'><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr style='height:10.05pt'><td width=927 valign=top style='width:695.6pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:10.05pt'><p class=MsoNormal style='line-height:105%;background:white'><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Invest Wisely!<o:p></o:p></span></p><p class=MsoNormal style='line-height:105%;background:white'><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Bulls n Bears <o:p></o:p></span></p><p class=MsoNormal style='line-height:105%;background:white'><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'> <o:p></o:p></span></p><p class=MsoNormal style='line-height:105%;background:white'><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Cellphone:     </span><span style='font-family:"Verdana",sans-serif'><a href="tel:%2B263%2077%20344%201674" target="_blank"><span lang=EN-US style='color:windowtext;text-decoration:none'>+263 77 344 1674</span></a></span><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:105%;background:white'><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Alt. Email:      </span><span style='font-family:"Verdana",sans-serif'><a href="mailto:info@bulls.co.zw"><span lang=EN-US style='color:windowtext;text-decoration:none'>info@bulls.co.zw</span></a></span><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>  <o:p></o:p></span></p><p class=MsoNormal style='line-height:105%;background:white'><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Website:        </span><span style='font-family:"Verdana",sans-serif'><a href="http://www.bullszimbabwe.com"><span lang=EN-US style='color:windowtext;text-decoration:none'>www.bullszimbabwe.com</span></a></span><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'> </span><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:105%;background:white'><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Blog:           </span><span style='font-family:"Verdana",sans-serif'><a href="https://bullszimbabwe.com/category/blogs/bullish-thoughts/" target="_blank"><span lang=EN-US style='color:windowtext;text-decoration:none'>www.bullszimbabwe.com/blog</span></a></span><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:105%;background:white'><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Twitter:         @bullsbears2010<o:p></o:p></span></p><p class=MsoNormal style='line-height:105%;background:white'><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>LinkedIn:       Bulls n Bears Zimbabwe<o:p></o:p></span></p><p class=MsoNormal style='line-height:105%;background:white'><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Facebook:     </span><span style='font-family:"Verdana",sans-serif'><a href="http://www.google.com/url?q=http%3A%2F%2Fwww.facebook.com%2FBullsBearsZimbabwe&sa=D&sntz=1&usg=AFQjCNGhb_A5rp4biV1dGHbgiAhUxQqBXA" target="_blank"><span lang=EN-US style='color:windowtext;text-decoration:none'>www.facebook.com/BullsBearsZimbabwe</span></a></span><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'>Skype:         Bulls.Bears <o:p></o:p></span></p><p class=MsoNormal style='line-height:105%'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><img border=0 width=278 height=110 id="Picture_x0020_5" src="cid:image005.png@01D6FBBE.85AC06D0" alt="cid:image005.png@01D6FBBE.85AC06D0"></span><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;margin-left:36.0pt;line-height:115%;background:white'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p> </o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr><td width=927 valign=top style='width:695.6pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#1F497D;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=927 valign=top style='width:695.6pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#1F497D;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal><span lang=EN-US style='font-size:8.0pt;font-family:"Verdana",sans-serif;color:white'>DISCLAIMER: This report has been prepared by Bulls ‘n Bears, a division of Faith Capital (Pvt) Ltd for general information purposes only and does not constitute an offer to sell or the solicitation of an offer to buy or subscribe for any securities. The information contained in this report has been compiled from sources believed to be reliable, but no representation or warranty is made or guarantee given as to its accuracy or completeness. All opinions expressed and recommendations made are subject to change without notice. Securities or financial instruments mentioned herein may not be suitable for all investors. Securities of emerging and mid-size growth companies typically involve a higher degree of risk and more volatility than the securities of more established companies. Neither Faith Capital nor any other member of Bulls ‘n Bears nor any other person, accepts any liability whatsoever for any loss howsoever arising from any use of this report or its contents or otherwise arising in connection therewith. Recipients of this report shall be solely responsible for making their own independent investigation into the business, financial condition and future prospects of any companies referred to in this report. Other  Indices quoted herein are for guideline purposes only and sourced from third parties.</span><span lang=EN-US style='font-size:8.0pt;font-family:"Verdana",sans-serif'><o:p></o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=927 valign=top style='width:695.6pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal><span lang=EN-GB style='font-size:8.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=927 valign=top style='width:695.6pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal><span lang=EN-US style='font-size:8.0pt;font-family:"Verdana",sans-serif'>(c) 2021 Web:</span><span style='font-size:8.0pt;font-family:"Verdana",sans-serif'><a href="http://www.bullszimbabwe.com"><span lang=EN-US style='color:windowtext;text-decoration:none'> www.bullszimbabwe.com </span></a></span><span lang=EN-US style='font-size:8.0pt;font-family:"Verdana",sans-serif'>Email: </span><span style='font-size:8.0pt;font-family:"Verdana",sans-serif'><a href="mailto:info@bulls.co.zw"><span lang=EN-US style='color:windowtext;text-decoration:none'>info@bulls.co.zw</span></a></span><span lang=EN-US style='font-size:8.0pt;font-family:"Verdana",sans-serif'> Tel: +263 4 2927658 Cell: +263 77 344 1674<o:p></o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=927 valign=bottom style='width:695.6pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr></table></div><p class=MsoNormal><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></div></body></html>