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</o:shapelayout></xml><![endif]--></head><body lang=EN-ZW link="#0563C1" vlink="#954F72"><div class=WordSection1><div align=center><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=918 style='width:688.65pt;border-collapse:collapse'><tr><td width=912 valign=top style='width:684.25pt;border:solid white 1.0pt;border-bottom:none;padding:0cm 5.4pt 0cm 5.4pt'></td><td width=6 style='width:4.4pt;border:none;border-top:solid white 1.0pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=912 valign=top style='width:684.25pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal><span style='color:#1F497D'><a href="https://bullszimbabwe.com/"><span style='text-decoration:none'><img border=0 width=246 height=120 id="_x0000_i1025" 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class=style30><b><span style='font-family:"Verdana",sans-serif;color:windowtext'><o:p> </o:p></span></b></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> </span><o:p></o:p></p></td></tr><tr><td width=912 valign=top style='width:684.25pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><span class=style30><b><span lang=EN-US style='font-family:"Verdana",sans-serif'>Entrepreneurship Zone: 11 June 2024: The two students who took on Coke and Pepsi</span></b></span><b><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p></o:p></span></b></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=912 valign=top style='width:684.25pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><span class=style30><b><o:p> </o:p></b></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> </span><o:p></o:p></p></td></tr><tr style='height:3.0pt'><td width=912 valign=top style='width:684.25pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:3.0pt'></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:3.0pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> </span><o:p></o:p></p></td></tr><tr style='height:10.05pt'><td width=912 valign=top 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</v:shape><![endif]--><![if !vml]><a href="https://www.zitfevents.com/"><img border=0 width=624 height=941 src="cid:image002.jpg@01DABBD5.AB780A50" align=left hspace=12 v:shapes="Picture_x0020_2"></a><![endif]><b><span lang=EN-US style='font-size:11.0pt;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>This week we speak to Mirco Wiegert, co-founder and boss of soft drinks company Fritz-Kola.<o:p></o:p></span></b></p><p style='mso-margin-top-alt:17.25pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>Students Mirco Wiegert and Lorenz Hampl had decided to set up their own cola company, but there was a catch - they had no idea how to make the fizzy drink.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>With the confidence of youth not letting that inconvenient fact put them off, they decided to do some research.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal style='line-height:105%;background:white;vertical-align:baseline'><span class=media-captiontext><b><span style='font-family:"Verdana",sans-serif;border:none windowtext 1.0pt;padding:0cm'>Fritz-Kola was launched in 2003</span></b></span><o:p></o:p></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>"We Googled for cola recipes and ingredients," says Mirco, who was 28 at the time, in 2003.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>Unfortunately, the internet was not particularly helpful in answering that question, so the two childhood friends from Hamburg, in northern Germany, had to think of a plan B.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>They started phoning breweries across the country to see if one might be able to help them develop a cola recipe, and then bottle the drink for them.</span><span class=media-captiontext><span style='border:none windowtext 1.0pt;padding:0cm'><o:p></o:p></span></span></p><p class=MsoNormal style='line-height:105%;background:white;vertical-align:baseline'><span class=media-captiontext><span style='font-family:"Verdana",sans-serif;border:none windowtext 1.0pt;padding:0cm'><o:p> </o:p></span></span></p><p class=MsoNormal style='line-height:105%;background:white;vertical-align:baseline'><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:EN-ZW'><img border=0 width=976 height=549 id="Picture_x0020_17" src="cid:image003.jpg@01DABBD5.AB780A50" alt="Mirco Wiegert"></span>Mirco Wiegert, pictured, and his friend Lorenz Hampl were not going to let having no experience of making soft drinks hold them back<o:p></o:p></p><p class=MsoNormal style='line-height:105%;background:white;vertical-align:baseline'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>But with all the brewers busy making Germany's celebrated pilsners and other beers, Mirco says they hit "hundreds" of dead ends. Many that they called were somewhat perplexed as to why two young men were asking if they could make a soft drink. However, eventually one said yes.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>"In the end we found a small brewery in western Germany," says Mirco. "The brew master told us, 'Come on guys, visit me, and we will get something done.'"<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>Later that year Mirco and Lorenz had their first 170 crates of Fritz-Kola to sell, some 4,080 bottles. They decided to target independent bars to begin with, rather than approach supermarkets and other retailers.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>So driving a van each, they went from bar to bar in Hamburg to try to sell them directly.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>Today their brand is a household name in Germany, and last year it was the second-largest seller of 330ml glass cola bottles in German shops, behind only Coca-Cola. The figures from research group Nielsen showed that Fritz-Kola sold 71 million glass bottles of that size in 2019, compared with 74 million at Coke, and just 337,000 at Pepsi.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>While Coke and Pepsi sold many more units in other formats, such as plastic bottles of various sizes and cans, it is quite an achievement for a company launched only 17 years ago from a student apartment.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:EN-ZW'><img border=0 width=624 height=351 id="Picture_x0020_12" src="cid:image008.jpg@01DABBD5.AB780A50" alt="Fritz-Kola being produced"></span><o:p></o:p></p><p class=MsoNormal>Production is outsourced to five plants<o:p></o:p></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>In 2003, Mirco and Lorenz decided to adapt a photo of their faces for their logo. Mirco says this was because it was the cheapest option, rather than because they were vain.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>With just €7,000 (£6,300; $8,300) in combined savings to get the business up and running, he says it would have been much more expensive to buy the rights to a different image, or get a bespoke graphic designed.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>"We paid €100 to make our faces look nice," says Mirco, now 44. "We asked our neighbour to use Photoshop to create it, and we paid €70 for the brand registration, and we created our Fritz-Kola font."<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>The friends also chose a black and white label because printing in colour was more expensive.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>To come up with the name of the brand, Mirco says they let the general public choose. They wrote 40 possibilities on a list, and asked people outside a shopping centre. Fritz, a typical German name, won the poll.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>When it came to the actual liquid, they wanted their cola to taste different to Coke and Pepsi, so they used less sugar, and added lemon juice. They also decided to add a lot more caffeine.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>"When you drink our cola, the taste should be a bit less sweet, but with more push, like a caffeine rush," says Mirco. "So we decided we will put three times more caffeine in our cola [than the market leaders].<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>Fritz-Kola contains 25mg of caffeine per 100ml, <b><span style='border:none windowtext 1.0pt;padding:0cm'>according to US news website Ozy,</span></b> which says this compares with 10mg in Coke, and 32mg in Red Bull.<o:p></o:p></span></p><p class=MsoNormal style='line-height:105%;background:white;vertical-align:baseline'><!--[if gte vml 1]><v:shape id="Rectangle_x0020_3" o:spid="_x0000_s1028" type="#_x0000_t75" alt="Presentational grey line" style='width:347.75pt;height:1.35pt;visibility:visible;mso-left-percent:-10001;mso-top-percent:-10001;mso-position-horizontal:absolute;mso-position-horizontal-relative:char;mso-position-vertical:absolute;mso-position-vertical-relative:line;mso-left-percent:-10001;mso-top-percent:-10001'>
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</v:shape><![endif]--><![if !vml]><img width=463 height=2 src="cid:image009.png@01DABBD5.AB780A50" alt="Presentational grey line" v:shapes="Rectangle_x0020_3"><![endif]><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p></o:p></span></p><p class=MsoNormal style='line-height:105%;background:white;vertical-align:baseline'><!--[if gte vml 1]><v:shape id="Rectangle_x0020_2" o:spid="_x0000_s1027" type="#_x0000_t75" alt="Presentational grey line" style='width:347.75pt;height:1.35pt;visibility:visible;mso-left-percent:-10001;mso-top-percent:-10001;mso-position-horizontal:absolute;mso-position-horizontal-relative:char;mso-position-vertical:absolute;mso-position-vertical-relative:line;mso-left-percent:-10001;mso-top-percent:-10001'>
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</v:shape><![endif]--><![if !vml]><img width=463 height=2 src="cid:image009.png@01DABBD5.AB780A50" alt="Presentational grey line" v:shapes="Rectangle_x0020_2"><![endif]><span style='font-family:"Verdana",sans-serif'><o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>Mirco admits that to begin with many bars were simply not interested in stocking their product. "A lot of people couldn't imagine to drink or to try another cola than the mainstream cola at the time," he says.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>To help persuade bars to say yes, the pair told owners and managers that if they were not happy with the sales, they could return any unsold stock for a full refund.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>"We worked 24/7 almost, and we had a lot of fun," says Mirco. "We were lucky because people liked our cola brand. They were curious - they saw these two students with a strange cola, and they said, 'Let's give it a try.' And they liked it.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>"But it still took us about three years to hire the first employees, to look more like a business. Until then we didn't even have an office."<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>By then sales had started to grow faster via word-of-mouth and the company's use of irreverent advertisements, which continues to this day. In 2017 its billboard adverts criticised Donald Trump, Vladimir Putin and Turkish President Recep Erdogan, showing paintings of the three leaders, together with the words "Mensch, wach auf!" (Man, wake up!).<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:EN-ZW'><img border=0 width=624 height=447 id="Picture_x0020_8" src="cid:image010.jpg@01DABBD5.AB780A50" alt="A Fritz-Kola poster featuring Donald Trump"></span><o:p></o:p></p><p class=MsoNormal>2017 Fritz-Kola produced billboard adverts attacking Presidents Trump, Putin and Erdogan<o:p></o:p></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>Their cola is today sold in bars and shops all round Europe. After Germany the main markets are the Netherlands, Poland, Belgium and Austria.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>Soft drinks analyst Linda Lichtmess from market research firm Euromonitor says Fritz-Cola is popular because customers see it as being authentic.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>"Its authenticity derives from its image of a company that was founded by students who wanted to offer a product with a better taste and higher caffeine content than regular cola," she says.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>Currently Fritz-Kola outsources production to five bottling plants. And in addition to its regular cola, it now sells a sugar-free version and a range of fruit drinks. While the company does not release its financial data, <b><span style='border:none windowtext 1.0pt;padding:0cm'>Forbes magazine said in 2018 that the firm's sales were €7.4m in 2015.</span></b><o:p></o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:EN-ZW'><img border=0 width=624 height=355 id="Picture_x0020_6" src="cid:image011.jpg@01DABBD5.AB780A50" alt="Coca-Cola and Pepsi bottles and cans"></span><o:p></o:p></p><p class=MsoNormal>Mirco says people told him and Lorenz that they were mad to try to take on Coca-Cola and Pepsi<o:p></o:p></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>Since 2016 Mirco has run the Hamburg-based business by himself, as Lorenz decided to depart that year to pursue other interests. Mirco now owns two-thirds of the shares, with the other third being held by a number of investors.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>Looking back on the past 17 years, Mirco says that at the beginning nobody believed in them.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>"They said, 'You are stupid! You are competing with the biggest brands on earth.' But for us it just meant even more fun, even more of a challenge.<o:p></o:p></span></p><p style='mso-margin-top-alt:13.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;line-height:105%;background:white;vertical-align:baseline;font-style:inherit;font-variant:inherit;font-stretch: inherit;font-size:1rem;font-weight:inherit;letter-spacing:inherit'><span lang=EN-US style='font-size:11.0pt;line-height:105%;font-family:"Verdana",sans-serif;mso-fareast-language:EN-US'>"Today I am responsible for 280 people. I have enough adventure in my company, so I don't have to do anything else, I love what I do."--BBC<o:p></o:p></span></p><p class=wp-caption-text style='margin:0cm;margin-bottom:.0001pt;background:white'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'><o:p> </o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#1F497D'><img border=0 width=660 height=371 id="Picture_x0020_3" src="cid:image012.jpg@01DABBD5.AB780A50" alt="The different versions of Fritz-Kola"></span><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white'><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'><o:p> </o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr style='height:10.05pt'><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr style='height:10.05pt'><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr style='height:10.05pt'><td width=912 valign=top style='width:684.25pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:10.05pt'><p class=MsoNormal style='background:white'><span lang=X-NONE style='mso-fareast-language:EN-ZW'><o:p> </o:p></span></p><p class=MsoNormal style='background:white'><span lang=X-NONE style='mso-fareast-language:EN-ZW'> </span><i><span style='font-size:10.0pt;font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Invest </span></i><span style='font-size:10.5pt;font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Cellphone: +263 71 944 1674 | +27 79 993 5557 <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-size:10.5pt;font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Email: <a href="mailto:bulls@bullszimbabwe.com">bulls@bullszimbabwe.com</a><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-size:10.5pt;font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Website: <a href="http://www.bullszimbabwe.com">www.bullszimbabwe.com</a> <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-size:10.5pt;font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Blog: <a href="http://www.bullszimbabwe.com/blog">www.bullszimbabwe.com/blog</a><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-size:10.5pt;font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Twitter (X): @bullsbears2010<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-size:10.5pt;font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>LinkedIn: Bulls n Bears Zimbabwe<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-size:10.5pt;font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Facebook: <a href="http://www.facebook.com/BullsBearsZimbabwe">www.facebook.com/BullsBearsZimbabwe</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Skype: Bulls.Bears </span><span style='mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:105%'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><img border=0 width=278 height=110 id="_x0000_i1027" src="cid:image005.png@01D6FBBE.85AC06D0" alt="cid:image005.png@01D6FBBE.85AC06D0"></span><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;margin-left:36.0pt;line-height:115%;background:white'><b><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p> </o:p></span></b></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr><td 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does not constitute an offer to sell or the solicitation of an offer to buy or subscribe for any securities. The information contained in this report has been compiled from sources believed to be reliable, but no representation or warranty is made or guarantee given as to its accuracy or completeness. All opinions expressed and recommendations made are subject to change without notice. Securities or financial instruments mentioned herein may not be suitable for all investors. Securities of emerging and mid-size growth companies typically involve a higher degree of risk and more volatility than the securities of more established companies. Neither Faith Capital nor any other member of Bulls ‘n Bears nor any other person, accepts any liability whatsoever for any loss howsoever arising from any use of this report or its contents or otherwise arising in connection therewith. Recipients of this report shall be solely responsible for making their own independent investigation into the business, financial condition and future prospects of any companies referred to in this report. Other Indices quoted herein are for guideline purposes only and sourced from third parties.</span></i><i><span lang=EN-US style='font-size:8.0pt;line-height:105%;font-family:"Verdana",sans-serif'><o:p></o:p></span></i></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=912 valign=top style='width:684.25pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><i><span lang=EN-GB style='font-size:8.0pt;line-height:105%;font-family:"Verdana",sans-serif'><o:p> </o:p></span></i></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=912 valign=top style='width:684.25pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-size:8.0pt;line-height:105%;font-family:"Verdana",sans-serif'>(c) 2024 Web: <a href="http://www.bullszimbabwe.com">www.bullszimbabwe.com</a> Email: <a href="mailto:bulls@bullszimbabwe.com">bulls@bullszimbabwe.com</a> Tel: +27 79 993 5557 | +263 71 944 1674<o:p></o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=912 valign=bottom style='width:684.25pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr></table></div><p class=MsoNormal><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></div></body></html>