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/* Font Definitions */
@font-face
        {font-family:"Cambria Math";
        panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
        {font-family:"Calibri Light";
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@font-face
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@font-face
        {font-family:Verdana;
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/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
        {margin:0cm;
        margin-bottom:.0001pt;
        font-size:11.0pt;
        font-family:"Calibri",sans-serif;
        mso-fareast-language:EN-US;}
h1
        {mso-style-priority:9;
        mso-style-link:"Heading 1 Char";
        mso-margin-top-alt:auto;
        margin-right:0cm;
        mso-margin-bottom-alt:auto;
        margin-left:0cm;
        font-size:24.0pt;
        font-family:"Times New Roman",serif;
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h2
        {mso-style-priority:9;
        mso-style-link:"Heading 2 Char";
        mso-margin-top-alt:auto;
        margin-right:0cm;
        mso-margin-bottom-alt:auto;
        margin-left:0cm;
        font-size:18.0pt;
        font-family:"Times New Roman",serif;
        font-weight:bold;}
h3
        {mso-style-priority:9;
        mso-style-link:"Heading 3 Char";
        margin-top:2.0pt;
        margin-right:0cm;
        margin-bottom:0cm;
        margin-left:0cm;
        margin-bottom:.0001pt;
        page-break-after:avoid;
        font-size:12.0pt;
        font-family:"Calibri Light",sans-serif;
        color:#1F4D78;
        mso-fareast-language:EN-US;
        font-weight:normal;}
h4
        {mso-style-priority:9;
        mso-style-link:"Heading 4 Char";
        margin-top:2.0pt;
        margin-right:0cm;
        margin-bottom:0cm;
        margin-left:0cm;
        margin-bottom:.0001pt;
        page-break-after:avoid;
        font-size:11.0pt;
        font-family:"Calibri Light",sans-serif;
        color:#2E74B5;
        mso-fareast-language:EN-US;
        font-weight:normal;
        font-style:italic;}
p.MsoBodyText, li.MsoBodyText, div.MsoBodyText
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        mso-style-link:"Body Text Char";
        mso-margin-top-alt:auto;
        margin-right:0cm;
        mso-margin-bottom-alt:auto;
        margin-left:0cm;
        font-size:12.0pt;
        font-family:"Times New Roman",serif;
        mso-fareast-language:EN-US;}
p.MsoSubtitle, li.MsoSubtitle, div.MsoSubtitle
        {mso-style-priority:11;
        mso-style-link:"Subtitle Char";
        margin-top:0cm;
        margin-right:0cm;
        margin-bottom:8.0pt;
        margin-left:0cm;
        font-size:11.0pt;
        font-family:"Calibri",sans-serif;
        color:#5A5A5A;
        letter-spacing:.75pt;
        mso-fareast-language:EN-US;}
a:link, span.MsoHyperlink
        {mso-style-priority:99;
        color:#0563C1;
        text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
        {mso-style-priority:99;
        color:#954F72;
        text-decoration:underline;}
p
        {mso-style-priority:99;
        mso-margin-top-alt:auto;
        margin-right:0cm;
        mso-margin-bottom-alt:auto;
        margin-left:0cm;
        font-size:12.0pt;
        font-family:"Times New Roman",serif;}
address
        {mso-style-priority:99;
        mso-style-link:"HTML Address Char";
        margin:0cm;
        margin-bottom:.0001pt;
        font-size:12.0pt;
        font-family:"Times New Roman",serif;
        font-style:italic;}
p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph
        {mso-style-priority:34;
        margin-top:0cm;
        margin-right:0cm;
        margin-bottom:8.0pt;
        margin-left:36.0pt;
        mso-add-space:auto;
        line-height:105%;
        font-size:11.0pt;
        font-family:"Calibri",sans-serif;
        mso-fareast-language:EN-US;}
p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst
        {mso-style-priority:34;
        mso-style-type:export-only;
        margin-top:0cm;
        margin-right:0cm;
        margin-bottom:0cm;
        margin-left:36.0pt;
        margin-bottom:.0001pt;
        mso-add-space:auto;
        line-height:105%;
        font-size:11.0pt;
        font-family:"Calibri",sans-serif;
        mso-fareast-language:EN-US;}
p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle
        {mso-style-priority:34;
        mso-style-type:export-only;
        margin-top:0cm;
        margin-right:0cm;
        margin-bottom:0cm;
        margin-left:36.0pt;
        margin-bottom:.0001pt;
        mso-add-space:auto;
        line-height:105%;
        font-size:11.0pt;
        font-family:"Calibri",sans-serif;
        mso-fareast-language:EN-US;}
p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast
        {mso-style-priority:34;
        mso-style-type:export-only;
        margin-top:0cm;
        margin-right:0cm;
        margin-bottom:8.0pt;
        margin-left:36.0pt;
        mso-add-space:auto;
        line-height:105%;
        font-size:11.0pt;
        font-family:"Calibri",sans-serif;
        mso-fareast-language:EN-US;}
span.HTMLAddressChar
        {mso-style-name:"HTML Address Char";
        mso-style-priority:99;
        mso-style-link:"HTML Address";
        font-family:"Times New Roman",serif;
        mso-fareast-language:EN-ZW;
        font-style:italic;}
span.Heading1Char
        {mso-style-name:"Heading 1 Char";
        mso-style-priority:9;
        mso-style-link:"Heading 1";
        font-family:"Times New Roman",serif;
        mso-fareast-language:EN-ZW;
        font-weight:bold;}
span.Heading2Char
        {mso-style-name:"Heading 2 Char";
        mso-style-priority:9;
        mso-style-link:"Heading 2";
        font-family:"Times New Roman",serif;
        mso-fareast-language:EN-ZW;
        font-weight:bold;}
span.Heading3Char
        {mso-style-name:"Heading 3 Char";
        mso-style-priority:9;
        mso-style-link:"Heading 3";
        font-family:"Calibri Light",sans-serif;
        color:#1F4D78;}
span.Heading4Char
        {mso-style-name:"Heading 4 Char";
        mso-style-priority:9;
        mso-style-link:"Heading 4";
        font-family:"Calibri Light",sans-serif;
        color:#2E74B5;
        font-style:italic;}
p.msonormal0, li.msonormal0, div.msonormal0
        {mso-style-name:msonormal;
        mso-style-priority:99;
        mso-margin-top-alt:auto;
        margin-right:0cm;
        mso-margin-bottom-alt:auto;
        margin-left:0cm;
        font-size:12.0pt;
        font-family:"Times New Roman",serif;}
span.BodyTextChar
        {mso-style-name:"Body Text Char";
        mso-style-priority:99;
        mso-style-link:"Body Text";
        font-family:"Times New Roman",serif;}
span.SubtitleChar
        {mso-style-name:"Subtitle Char";
        mso-style-priority:11;
        mso-style-link:Subtitle;
        font-family:"Calibri",sans-serif;
        color:#5A5A5A;
        letter-spacing:.75pt;}
p.wp-caption-text, li.wp-caption-text, div.wp-caption-text
        {mso-style-name:wp-caption-text;
        mso-style-priority:99;
        mso-margin-top-alt:auto;
        margin-right:0cm;
        mso-margin-bottom-alt:auto;
        margin-left:0cm;
        font-size:12.0pt;
        font-family:"Times New Roman",serif;}
p.meta, li.meta, div.meta
        {mso-style-name:meta;
        mso-style-priority:99;
        mso-margin-top-alt:auto;
        margin-right:0cm;
        mso-margin-bottom-alt:auto;
        margin-left:0cm;
        font-size:12.0pt;
        font-family:"Times New Roman",serif;}
p.story-bodyintroduction, li.story-bodyintroduction, div.story-bodyintroduction
        {mso-style-name:story-body__introduction;
        mso-style-priority:99;
        mso-margin-top-alt:auto;
        margin-right:0cm;
        mso-margin-bottom-alt:auto;
        margin-left:0cm;
        font-size:12.0pt;
        font-family:"Times New Roman",serif;}
span.EmailStyle33
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:windowtext;}
span.style30
        {mso-style-name:style30;}
span.updated-wrap
        {mso-style-name:updated-wrap;}
span.updated-text
        {mso-style-name:updated-text;}
span.vjs-control-text
        {mso-style-name:vjs-control-text;}
span.vjs-current-time-display
        {mso-style-name:vjs-current-time-display;}
span.vjs-duration-display
        {mso-style-name:vjs-duration-display;}
span.link600907a1
        {mso-style-name:link__600907a1;}
span.pricechangea4e5ebde
        {mso-style-name:pricechange__a4e5ebde;}
span.percentchange4644dd7b
        {mso-style-name:percentchange__4644dd7b;}
span.nenh5bclitmmlhqori6r
        {mso-style-name:nenh5bclitmmlhq_ori6r;}
span.z-TopofFormChar
        {mso-style-name:"z-Top of Form Char";
        mso-style-priority:99;
        mso-style-link:"z-Top of Form";
        font-family:"Arial",sans-serif;
        display:none;}
span.3vdg7tz3nbnbjk7gdr2y2
        {mso-style-name:_3vdg7tz3nbnbjk7gdr2y2_;}
span.2ml6cep2ydeajtymouc70a
        {mso-style-name:_2ml6cep2ydeajtymouc70a;}
span.z-BottomofFormChar
        {mso-style-name:"z-Bottom of Form Char";
        mso-style-priority:99;
        mso-style-link:"z-Bottom of Form";
        font-family:"Arial",sans-serif;
        display:none;}
span.EmailStyle50
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.is-hidden
        {mso-style-name:is-hidden;}
span.sharing-screen-reader-text
        {mso-style-name:sharing-screen-reader-text;}
span.gfieldrequired
        {mso-style-name:gfield_required;}
span.EmailStyle54
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle55
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle56
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:windowtext;}
span.EmailStyle57
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle58
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle59
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle60
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle61
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle62
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle63
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:windowtext;}
span.EmailStyle64
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle65
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle66
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle67
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle68
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle69
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle70
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle71
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle72
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle73
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle74
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle75
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle76
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle77
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle78
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle79
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.off-screen
        {mso-style-name:off-screen;}
span.media-captiontext
        {mso-style-name:media-caption__text;}
span.EmailStyle82
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle83
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle84
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle85
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle86
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle87
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle88
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle91
        {mso-style-type:personal-reply;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
.MsoChpDefault
        {mso-style-type:export-only;
        font-size:10.0pt;}
@page WordSection1
        {size:612.0pt 792.0pt;
        margin:72.0pt 72.0pt 72.0pt 72.0pt;}
div.WordSection1
        {page:WordSection1;}
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</v:shape><![endif]--><![if !vml]><a href="https://www.zitfevents.com/"><img border=0 width=624 height=941 src="cid:image003.jpg@01DAC3C0.8AAEF570" align=left hspace=12 v:shapes="Picture_x0020_2"></a><![endif]><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></h1><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><em><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Gisèla van Houcke has discovered that hair is big business in Africa. Since 2016, her beauty company, Zuri, has been involved in the creation and distribution of beauty products, including hair extensions, wigs, hair care items, and cosmetics. Operating primarily in the Democratic Republic of Congo, Rwanda, and Uganda, Zuri also caters to the African diaspora through its e-commerce platform. </span></em><strong><i><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Jeanette Clark</span></i></strong><em><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'> interviewed Van Houcke to discuss how she identified an opportunity in the market and subsequently built a business around it.</span></em><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>In 2015, Gisèla van Houcke relocated to Rwanda to serve as the head of legal for a pan-African renewable energy company. Born in the Democratic Republic of Congo (DRC), Van Houcke was raised in the UK from a young age and pursued studies in British and French law at Cardiff University and Nantes Université. While residing in Rwanda, she was surprised to find that hair extensions, a product she had been using since the age of 14, were not easily available.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>“Back in the UK, I was able to just walk into a hair shop and buy good quality beauty products at affordable prices. Here I was, thinking that now that I have moved to Africa it would be easier because there was a bigger concentration of black women who needed these products, but it was the opposite,” says Van Houcke.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>She procured her hair extensions while traveling in Europe. When friends and acquaintances began requesting her to provide them with these extensions, she recognised a potential business opportunity.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Initially, it was simply a hobby, and Van Houcke continued with her corporate job. She imported extensions and wigs, which her sisters would sell from their father’s car in Kinshasa, DRC.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>“We immediately had way more demand than supply; it spiraled quite quickly,” she remembers. “We then started marketing exclusively on digital platforms such as Facebook. Within the first year, we had more than 150 000 Facebook followers.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Within a few months, she had sold hair extensions worth several thousand US dollars. In early 2016 Zuri, meaning ‘beautiful’ in Swahili, opened its first store in Kinshasa.<o:p></o:p></span></p><h4 style='background:white;box-sizing: border-box;-webkit-font-smoothing: antialiased;line-height:initial'><span style='font-family:"Verdana",sans-serif;color:black'>Expanding beyond Kinshasa<o:p></o:p></span></h4><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>After approximately a year of operations in Kinshasa, selling from the store and delivering hair to clients who placed orders over the phone and through Facebook, Zuri received an offer to expand into Uganda through a joint venture.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>“We started distributing in Uganda from a Zuri shop in Kampala and by providing our products to other hair extension retail outlets, mostly advertising on Facebook. This was in August 2017. Later we added other digital platforms like Instagram,” Van Houcke says.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Then, in 2018, Van Houcke was included on the <em><span style='font-family:"Verdana",sans-serif'>Forbes</span></em> ’30 under 30′ list.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>“This was the biggest thing that had happened up to that point for my young company,” says Van Houcke. “Leaving my job to run my own business had been a big shock for most people, including my family. The recognition of being included on that list gave my confidence a boost that I could really do this and build this company into something.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Zuri gained prominence through interviews with BBC, CNBC, and others, which resulted in international demand from the African diaspora. This proved to the Zuri team that an e-commerce platform was necessary, leading to the launch of MyZuri.com.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Today, Zuri operates three retail stores in the DRC, which have now evolved into full-service hair bars, with a fourth set to open by September this year. The company also maintains its original store in Kampala, Uganda, and another in Kigali, Rwanda. It has just opened its first franchise, managed by Icchi Corp, a Congolese makeup brand, in Goma called ‘Icchi Powered by Zuri’.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>The company supplies over 100 resellers across these three countries.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>“I still believe the biggest growth opportunity is in the Zuri-branded hair bars and franchises. People want to be able to see and touch the hair before they make the investment,” Van Houcke asserts.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>On MyZuri.com, various hair extensions are retailed between US$163 and US$524.<o:p></o:p></span></p><h4 style='background:white;box-sizing: border-box;-webkit-font-smoothing: antialiased;line-height:initial'><span style='font-family:"Verdana",sans-serif;color:black'>Sourcing the hair<o:p></o:p></span></h4><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Zuri’s extensions and wigs are manufactured in China. The human hair utilised for these products is sourced from various hair collectors who procure from countries including India and Peru.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>For quality control, Zuri maintains a warehouse in China where the products are inspected before being shipped to different locations.<o:p></o:p></span></p><h4 style='background:white;box-sizing: border-box;-webkit-font-smoothing: antialiased;line-height:initial'><span style='font-family:"Verdana",sans-serif;color:black'>Expansion into hair care and cosmetics<o:p></o:p></span></h4><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Zuri already sells a range of hair care and cosmetic products from its hair bars. These items are not yet available on the e-commerce platform and were initially incorporated into the product line-up because Van Houcke and her clients struggled to find the right products for installing the extensions, such as glue, primers, and hair colour.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Zuri recently announced the closure of its latest funding round, raising US$1.25 million. With this capital, the company aims to drive expansion not only within Africa but also amongst the expat and diaspora communities in Europe.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>“The cosmetic line was limited previously because of the limited finances that we had. Now that we’ve raised the money, I am happy to say that we will be launching a whole new collection of cosmetics aimed at black women in the next couple of months,” says Van Houcke.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Since the start of this year, Zuri has made a deliberate effort to obtain more raw materials for its products from Africa rather than China. Some of the cosmetics will be sourced from South Africa, and there are plans to procure shea butter products from Ghana.<o:p></o:p></span></p><h4 style='background:white;box-sizing: border-box;-webkit-font-smoothing: antialiased;line-height:initial'><span style='font-family:"Verdana",sans-serif;color:black'>Leveraging technology<o:p></o:p></span></h4><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Van Houcke describes Zuri as a tech-enabled beauty platform. She explains that this label reflects Zuri’s commitment to digitising every aspect of its operations, a strategy that has been key to its traction so far. “We are not developing our own software, but we use cutting-edge technology in all we do to make sure that good quality data can drive insights that we use to optimise, for example, our distribution costs or reach our customers faster.”<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Currently, the company is developing a Zuri app and exploring the possibility of a traceability platform. This platform would enable customers and other stakeholder to trace the origins of all raw materials used, including the specific source of human hair used to create each individual wig or extension.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>“Investors want to be sure of the source of a human product, such as hair. They want to know that it is being sourced ethically, and that is why we want to use tech to give this assurance. Not only for the extensions but for all raw materials that we include in our other hair care and beauty products.”<o:p></o:p></span></p><h4 style='background:white;box-sizing: border-box;-webkit-font-smoothing: antialiased;line-height:initial'><span style='font-family:"Verdana",sans-serif;color:black'>Natural hair vs extensions and wigs<o:p></o:p></span></h4><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Van Houcke does not believe there is a conflict between the natural hair movement, with women increasingly embracing their natural hair texture, and the growth of her business.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>“Afro hair is the most difficult hair to manage, look after and grow. Natural hair grows faster and better when you leave it alone, so as the need to keep afro hair increases, so is the need for wigs and extensions used in protective hairstyles in parallel,” she says.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>“African women love diversity. We want to be blonde today, brunette tomorrow. Our customers want that freedom and that is what they get through wigs and hair extensions,” she adds.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D;mso-fareast-language:EN-ZW'><img border=0 width=800 height=534 id="Picture_x0020_2" src="cid:image007.jpg@01DAC2A5.A74F10A0" alt="https://cdn-ehepc.nitrocdn.com/irBzRYkBekzJBgZevpNPMGNeqdaqURgx/assets/images/optimized/rev-4c4f274/hwmiia.fra1.digitaloceanspaces.com/wp-content/uploads/2023/06/27164501/Gisela-Van-Houcke-800x533-1.jpg"></span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Gisèla van Houcke, CEO and founder of Zuri<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif'>—Howwemadeitinafrica<span style='color:#1F497D'><o:p></o:p></span></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#1F497D'><o:p> </o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr style='height:10.05pt'><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr style='height:10.05pt'><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr style='height:10.05pt'><td width=990 valign=top style='width:742.8pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:10.05pt'><p class=MsoNormal style='background:white'><span lang=X-NONE style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p> </o:p></span></p><p class=MsoNormal style='background:white'><span lang=X-NONE style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'> </span><i><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Invest </span></i><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Cellphone:    +263 71 944 1674 | +27 79 993 5557 <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Email:               <a href="mailto:bulls@bullszimbabwe.com">bulls@bullszimbabwe.com</a><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Website:            <a href="http://www.bullszimbabwe.com">www.bullszimbabwe.com</a> <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Blog:                 <a href="http://www.bullszimbabwe.com/blog">www.bullszimbabwe.com/blog</a><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Twitter (X):        @bullsbears2010<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>LinkedIn:           Bulls n Bears Zimbabwe<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Facebook:          <a href="http://www.facebook.com/BullsBearsZimbabwe">www.facebook.com/BullsBearsZimbabwe</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Skype:         Bulls.Bears </span><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:105%'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><img border=0 width=278 height=110 id="_x0000_i1027" src="cid:image005.png@01D6FBBE.85AC06D0" alt="cid:image005.png@01D6FBBE.85AC06D0"></span><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;margin-left:36.0pt;line-height:115%;background:white'><b><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p> </o:p></span></b></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr><td width=990 valign=top style='width:742.8pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#1F497D;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><i><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></i></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=990 valign=top style='width:742.8pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#1F497D;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><i><span lang=EN-US style='font-size:8.0pt;line-height:105%;font-family:"Verdana",sans-serif;color:white'>DISCLAIMER: This report has been prepared by Bulls ‘n Bears, a division of Faith Capital (Pvt) Ltd for general information purposes only and does not constitute an offer to sell or the solicitation of an offer to buy or subscribe for any securities. The information contained in this report has been compiled from sources believed to be reliable, but no representation or warranty is made or guarantee given as to its accuracy or completeness. All opinions expressed and recommendations made are subject to change without notice. Securities or financial instruments mentioned herein may not be suitable for all investors. Securities of emerging and mid-size growth companies typically involve a higher degree of risk and more volatility than the securities of more established companies. Neither Faith Capital nor any other member of Bulls ‘n Bears nor any other person, accepts any liability whatsoever for any loss howsoever arising from any use of this report or its contents or otherwise arising in connection therewith. Recipients of this report shall be solely responsible for making their own independent investigation into the business, financial condition and future prospects of any companies referred to in this report. Other  Indices quoted herein are for guideline purposes only and sourced from third parties.</span></i><i><span lang=EN-US style='font-size:8.0pt;line-height:105%;font-family:"Verdana",sans-serif'><o:p></o:p></span></i></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=990 valign=top style='width:742.8pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><i><span lang=EN-GB style='font-size:8.0pt;line-height:105%;font-family:"Verdana",sans-serif'><o:p> </o:p></span></i></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=990 valign=top style='width:742.8pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-size:8.0pt;line-height:105%;font-family:"Verdana",sans-serif'>(c) 2024 Web: <a href="http://www.bullszimbabwe.com">www.bullszimbabwe.com</a> Email: <a href="mailto:bulls@bullszimbabwe.com">bulls@bullszimbabwe.com</a> Tel: +27 79 993 5557 | +263 71 944 1674<o:p></o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=990 valign=bottom style='width:742.8pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr></table></div><p class=MsoNormal><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></div></body></html>