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p.MsoNormal, li.MsoNormal, div.MsoNormal
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        margin-bottom:.0001pt;
        font-size:11.0pt;
        font-family:"Calibri",sans-serif;
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h1
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h2
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        font-size:18.0pt;
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h3
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        font-family:"Calibri Light",sans-serif;
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h4
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        font-family:"Calibri Light",sans-serif;
        color:#2E74B5;
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p.MsoBodyText, li.MsoBodyText, div.MsoBodyText
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p.MsoSubtitle, li.MsoSubtitle, div.MsoSubtitle
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        margin-bottom:8.0pt;
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        font-size:11.0pt;
        font-family:"Calibri",sans-serif;
        color:#5A5A5A;
        letter-spacing:.75pt;
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a:link, span.MsoHyperlink
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        color:#0563C1;
        text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
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        color:#954F72;
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p
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        margin-right:0cm;
        mso-margin-bottom-alt:auto;
        margin-left:0cm;
        font-size:12.0pt;
        font-family:"Times New Roman",serif;}
address
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        mso-style-link:"HTML Address Char";
        margin:0cm;
        margin-bottom:.0001pt;
        font-size:12.0pt;
        font-family:"Times New Roman",serif;
        font-style:italic;}
p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph
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        margin-top:0cm;
        margin-right:0cm;
        margin-bottom:8.0pt;
        margin-left:36.0pt;
        mso-add-space:auto;
        line-height:105%;
        font-size:11.0pt;
        font-family:"Calibri",sans-serif;
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p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst
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        margin-right:0cm;
        margin-bottom:0cm;
        margin-left:36.0pt;
        margin-bottom:.0001pt;
        mso-add-space:auto;
        line-height:105%;
        font-size:11.0pt;
        font-family:"Calibri",sans-serif;
        mso-fareast-language:EN-US;}
p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle
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        margin-top:0cm;
        margin-right:0cm;
        margin-bottom:0cm;
        margin-left:36.0pt;
        margin-bottom:.0001pt;
        mso-add-space:auto;
        line-height:105%;
        font-size:11.0pt;
        font-family:"Calibri",sans-serif;
        mso-fareast-language:EN-US;}
p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast
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        margin-right:0cm;
        margin-bottom:8.0pt;
        margin-left:36.0pt;
        mso-add-space:auto;
        line-height:105%;
        font-size:11.0pt;
        font-family:"Calibri",sans-serif;
        mso-fareast-language:EN-US;}
span.HTMLAddressChar
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        mso-style-priority:99;
        mso-style-link:"HTML Address";
        font-family:"Times New Roman",serif;
        mso-fareast-language:EN-ZW;
        font-style:italic;}
span.Heading1Char
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        font-family:"Times New Roman",serif;
        mso-fareast-language:EN-ZW;
        font-weight:bold;}
span.Heading2Char
        {mso-style-name:"Heading 2 Char";
        mso-style-priority:9;
        mso-style-link:"Heading 2";
        font-family:"Times New Roman",serif;
        mso-fareast-language:EN-ZW;
        font-weight:bold;}
span.Heading3Char
        {mso-style-name:"Heading 3 Char";
        mso-style-priority:9;
        mso-style-link:"Heading 3";
        font-family:"Calibri Light",sans-serif;
        color:#1F4D78;}
span.Heading4Char
        {mso-style-name:"Heading 4 Char";
        mso-style-priority:9;
        mso-style-link:"Heading 4";
        font-family:"Calibri Light",sans-serif;
        color:#2E74B5;
        font-style:italic;}
p.msonormal0, li.msonormal0, div.msonormal0
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        mso-style-priority:99;
        mso-margin-top-alt:auto;
        margin-right:0cm;
        mso-margin-bottom-alt:auto;
        margin-left:0cm;
        font-size:12.0pt;
        font-family:"Times New Roman",serif;}
span.BodyTextChar
        {mso-style-name:"Body Text Char";
        mso-style-priority:99;
        mso-style-link:"Body Text";
        font-family:"Times New Roman",serif;}
span.SubtitleChar
        {mso-style-name:"Subtitle Char";
        mso-style-priority:11;
        mso-style-link:Subtitle;
        font-family:"Calibri",sans-serif;
        color:#5A5A5A;
        letter-spacing:.75pt;}
p.wp-caption-text, li.wp-caption-text, div.wp-caption-text
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        mso-margin-top-alt:auto;
        margin-right:0cm;
        mso-margin-bottom-alt:auto;
        margin-left:0cm;
        font-size:12.0pt;
        font-family:"Times New Roman",serif;}
p.meta, li.meta, div.meta
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        mso-style-priority:99;
        mso-margin-top-alt:auto;
        margin-right:0cm;
        mso-margin-bottom-alt:auto;
        margin-left:0cm;
        font-size:12.0pt;
        font-family:"Times New Roman",serif;}
p.story-bodyintroduction, li.story-bodyintroduction, div.story-bodyintroduction
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        mso-style-priority:99;
        mso-margin-top-alt:auto;
        margin-right:0cm;
        mso-margin-bottom-alt:auto;
        margin-left:0cm;
        font-size:12.0pt;
        font-family:"Times New Roman",serif;}
span.EmailStyle33
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:windowtext;}
span.style30
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span.updated-wrap
        {mso-style-name:updated-wrap;}
span.updated-text
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span.vjs-control-text
        {mso-style-name:vjs-control-text;}
span.vjs-current-time-display
        {mso-style-name:vjs-current-time-display;}
span.vjs-duration-display
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span.link600907a1
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span.pricechangea4e5ebde
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span.percentchange4644dd7b
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span.nenh5bclitmmlhqori6r
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span.z-TopofFormChar
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        mso-style-link:"z-Top of Form";
        font-family:"Arial",sans-serif;
        display:none;}
span.3vdg7tz3nbnbjk7gdr2y2
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span.2ml6cep2ydeajtymouc70a
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span.z-BottomofFormChar
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        mso-style-priority:99;
        mso-style-link:"z-Bottom of Form";
        font-family:"Arial",sans-serif;
        display:none;}
span.EmailStyle50
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        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.is-hidden
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span.sharing-screen-reader-text
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span.gfieldrequired
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span.EmailStyle54
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        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle55
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        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle56
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:windowtext;}
span.EmailStyle57
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle58
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        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle59
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        color:#1F497D;}
span.EmailStyle60
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle61
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle62
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle63
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:windowtext;}
span.EmailStyle64
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle65
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle66
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        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle67
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle68
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle69
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle70
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle71
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle72
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle73
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle74
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle75
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle76
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle77
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle78
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle79
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        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.off-screen
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span.media-captiontext
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span.EmailStyle82
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        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle83
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle84
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        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle85
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle86
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle87
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle88
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle89
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle90
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle91
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle92
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle93
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle94
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle95
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle96
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle97
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle98
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle99
        {mso-style-type:personal;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
span.EmailStyle102
        {mso-style-type:personal-reply;
        font-family:"Calibri",sans-serif;
        color:#1F497D;}
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        font-size:10.0pt;}
@page WordSection1
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        margin:72.0pt 72.0pt 72.0pt 72.0pt;}
div.WordSection1
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/* List Definitions */
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@list l0:level2
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        text-indent:-18.0pt;
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        font-family:"Courier New";
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        mso-level-tab-stop:108.0pt;
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        mso-ansi-font-size:10.0pt;
        font-family:Wingdings;}
@list l0:level4
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        mso-level-text:;
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        mso-level-number-position:left;
        text-indent:-18.0pt;
        mso-ansi-font-size:10.0pt;
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@list l0:level5
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        mso-level-text:;
        mso-level-tab-stop:180.0pt;
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        text-indent:-18.0pt;
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        font-family:Wingdings;}
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        mso-ansi-font-size:10.0pt;
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        text-indent:-18.0pt;
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</v:shape><![endif]--><![if !vml]><a href="https://www.zitfevents.com/"><img border=0 width=624 height=941 src="cid:image002.jpg@01DAD120.419FC7C0" align=left hspace=12 v:shapes="Picture_x0020_2"></a><![endif]><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'><span style='color:#555555'><o:p></o:p></span></span></h1><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Ewaen Sorae, just short of qualifying for British citizenship, a life-changing opportunity most Africans embrace, saw an opportunity in 2010 that he believed couldn’t wait. He took the plunge to return to his home country Nigeria.</span></strong><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Africa’s hospitality industry is undergoing a significant transformation. Among the trailblazers at the forefront of this revolution is Ewaen Sorae, the CEO of E’sorae Luxury, a brick-and-mortar retail business that started out focusing on luxury towels and bathrobes in Lagos, Nigeria but quickly expanded to other areas of home and lifestyle. Its products include luxury home mattresses, hospitality bedding supplies, luxury home fragrances and therapeutic pillows. It has also expanded to other cities in Nigeria.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Now starting its Africa-wide journey to Accra, Dakar, Abidjan, and other parts of Africa, E’sorae Luxury offers hundreds of African bedding sleep solutions, retail and wholesale. It has a local manufacturing capacity of up to 856 duvets supply per day for hotels and homeowners and quickly scaling up to 2,000 mattresses a day, as well as home-grown sustainable solutions in sleep science, one of Africa’s biggest wellness issues.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Sorae is redefining the standards of comfort and wellness in Africa’s hospitality sector. His vision is to build the “White Company of Africa”, a 27-year-old global leader in his industry with global sales reaching £287.2 million for the year ending 2023 and boasting over 70 store locations delivering to over 150 countries worldwide. E’sorae has served over 736 hotels and 94,000 customers in the last 14 years.<o:p></o:p></span></p><h4 style='mso-margin-top-alt:18.7pt;margin-right:0cm;margin-bottom:2.5pt;margin-left:0cm;background:white;box-sizing: border-box;line-height:initial;font-size:1.25rem;-webkit-font-smoothing: antialiased'><b><span style='font-family:"Verdana",sans-serif;color:black'>The early years: Foundations of an entrepreneurial journey</span></b><span style='font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></h4><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Sorae’s journey began in a family of entrepreneurs, where he was exposed to the intricacies of business from a young age. Working in various departments such as accounting, operations, and procurement in his father’s business in the civil and water engineering sector, Sorae gained a holistic understanding of how businesses operate. This early exposure ignited his passion for entrepreneurship and laid the groundwork for his future ventures.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Sorae’s role models evolved over time, starting with his parents and later including global icons like Richard Branson and Nigerian entrepreneurs such as Cosmos Maduka and Jim Ovia. Their innovative approaches and business acumen inspired Sorae to dream big and think creatively.<o:p></o:p></span></p><h4 style='mso-margin-top-alt:18.7pt;margin-right:0cm;margin-bottom:2.5pt;margin-left:0cm;background:white;box-sizing: border-box;line-height:initial;font-size:1.25rem;-webkit-font-smoothing: antialiased'><b><span style='font-family:"Verdana",sans-serif;color:black'>The rise of E’sorae: Innovation in African hospitality and homeware</span></b><span style='font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></h4><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>The idea for E’sorae was conceived during a holiday in Nigeria in 2009. Sorae noticed the high cost of towels in the local market, and after comparing pricing and materials when he returned to his base in the UK, the idea to start a business selling towels to hotels in Nigeria began to form. He had at that time just started a business selling mobile phone accessories and later expanded to include luxury towels for hotels and homeowners. This venture marked the beginning of E’sorae, a company that would soon revolutionise the hospitality sleep industry in Africa one hotel after the other and now one home after the other.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Before founding E’sorae, Sorae worked in analysing risk and evaluating credit approvals at Providence Financial Group in the UK. This experience equipped him with the skills to evaluate risks and make informed decisions, which proved invaluable in his entrepreneurial journey. Sorae’s ability to identify market gaps and address them with innovative solutions has been a key factor in E’sorae’s success.<o:p></o:p></span></p><h4 style='mso-margin-top-alt:18.7pt;margin-right:0cm;margin-bottom:2.5pt;margin-left:0cm;background:white;box-sizing: border-box;line-height:initial;font-size:1.25rem;-webkit-font-smoothing: antialiased'><b><span style='font-family:"Verdana",sans-serif;color:black'>Sleep science and technology: The pillars of E’sorae’s success</span></b><span style='font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></h4><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>E’sorae’s approach to innovation is deeply rooted in its commitment to sleep solutions for Africa. The company has a dedicated research and development team focused on understanding the principles of sleep and creating products that improve sleep quality. One of E’sorae’s flagship products is the E’Sorae Luxury hybrid mattress, an innovative bed that delivers unparalleled sleep experiences, seen by the team as one of the best in Africa. Their pocket spring mattress, designed to provide motion isolation and enhance blood circulation, ensures a comfortable and restful sleep experience, setting E’sorae apart from its competitors.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>In addition to mattresses, E’sorae offers a range of sleep-related products, including essential oil diffusers and aromatherapy scented candles that create a conducive sleep environment. The company also provides in-house sleep doctor consultations, helping customers address their sleep issues and improve their overall wellness. This holistic approach to sleep health has made E’sorae a leader in the African hospitality sleep industry.<o:p></o:p></span></p><h4 style='mso-margin-top-alt:18.7pt;margin-right:0cm;margin-bottom:2.5pt;margin-left:0cm;background:white;box-sizing: border-box;line-height:initial;font-size:1.25rem;-webkit-font-smoothing: antialiased'><b><span style='font-family:"Verdana",sans-serif;color:black'>Expanding horizons: E’sorae’s journey across Africa</span></b><span style='font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></h4><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>E’sorae’s growth strategy includes expanding its presence both within Nigeria and across Africa. The company is opening new one-stop bedding stores for premium bedding in key locations, such as Lekki, Benin, Port Harcourt, Abuja, and Kaduna, which will serve as regional warehouses and distribution centres. By increasing its production capacity and leveraging e-commerce for broader customer reach, E’sorae aims to reach a broader customer base and improve profitability.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>E’sorae’s African-wide expansion is targeting Accra, Dakar, Abidjan, and other parts of Africa. Beyond Africa, the company is exploring opportunities in the US and the UK, leveraging trade agreements like the African Growth and Opportunity Act (AGOA) and the US-Africa Trade Relations Act to facilitate its entry into these markets.<o:p></o:p></span></p><h4 style='mso-margin-top-alt:18.7pt;margin-right:0cm;margin-bottom:2.5pt;margin-left:0cm;background:white;box-sizing: border-box;line-height:initial;font-size:1.25rem;-webkit-font-smoothing: antialiased'><b><span style='font-family:"Verdana",sans-serif;color:black'>Overcoming challenges: Building a business in Africa</span></b><span style='font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></h4><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Sorae’s journey has not been without challenges. Moving back to Nigeria and starting the business from scratch was a significant hurdle. However, Sorae’s resilience and ability to leverage his experience and network helped him overcome these initial struggles. By providing high-quality products and exceptional customer service, E’sorae gradually gained market acceptance and established a strong customer base.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>One of the key challenges in the Nigerian market is navigating regulatory environments and economic volatility. Sorae has addressed these challenges by building strong relationships with regulators, staying compliant with local laws, and focusing on local production to mitigate economic risks. This strategic approach has enabled E’sorae to thrive in a challenging business landscape.<o:p></o:p></span></p><h4 style='mso-margin-top-alt:18.7pt;margin-right:0cm;margin-bottom:2.5pt;margin-left:0cm;background:white;box-sizing: border-box;line-height:initial;font-size:1.25rem;-webkit-font-smoothing: antialiased'><b><span style='font-family:"Verdana",sans-serif;color:black'>Social impact: Creating jobs and empowering communities</span></b><span style='font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></h4><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>E’sorae’s impact extends beyond its commercial success. The company has created numerous jobs and contributed to the local economy by supporting local production and reducing the need for imported goods. By investing in infrastructure and community initiatives, E’sorae has positively impacted the communities it serves.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>One of Sorae’s notable initiatives is the establishment of the Opesvenit Family Office, set up with his wife Iyobosa Sorae an investment specialist who serves as its CEO. With Opesvenit, they aim to create generational wealth for the family and has set up projects in retail, hospitality, education, and technology. One notable achievement is the acquisition of one of its businesses, WhiteTree Gourmet, a luxury retail grocery supermarket, by Pick n Pay, one of the largest online grocery businesses in Africa.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D;mso-fareast-language:EN-ZW'><img border=0 width=799 height=534 id="Picture_x0020_2" src="cid:image008.jpg@01DAD11F.D9F75F70" alt="Iyobosa Sorae, CEO of Opesvenit Family Office and Ewaen Sorae, CEO of E’Sorae Luxury Bedding & Homeware"></span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Iyobosa Sorae, CEO of Opesvenit Family Office and Ewaen Sorae<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>The family office is also providing direct impact through the establishment of the E’sorae Foundation, a non-profit organisation focused on various community initiatives.<o:p></o:p></span></p><h4 style='mso-margin-top-alt:18.7pt;margin-right:0cm;margin-bottom:2.5pt;margin-left:0cm;background:white;box-sizing: border-box;line-height:initial;font-size:1.25rem;-webkit-font-smoothing: antialiased'><b><span style='font-family:"Verdana",sans-serif;color:black'>The future of E’sorae: Vision and aspirations</span></b><span style='font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></h4><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Looking ahead, Sorae envisions E’sorae becoming a leading brand in the global hospitality and furniture industry. The company’s long-term vision includes expanding its product offerings, entering new markets, and maintaining its innovative edge. By continuously investing in research and development and staying ahead of industry trends, E’sorae aims to set new standards in the hospitality sleep industry.<o:p></o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white;box-sizing: border-box;font-size:0.975rem'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:black'>Sorae’s personal goals include creating generational wealth and promoting transgenerational wealth in African businesses. By establishing a family office in partnership with his wife, Sorae is laying the foundation for a lasting legacy. His vision of building the “White Company of Africa” is not just about business success but also about creating opportunities and improving the quality of life for people across the continent. His story is a testament to the power of resilience, creativity, and a commitment to excellence.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D;mso-fareast-language:EN-ZW'><img border=0 width=799 height=352 id="Picture_x0020_3" src="cid:image006.jpg@01DAD11F.D9F75F70" alt="Ewaen Sorae, CEO of E’Sorae Luxury Bedding & Homeware for Hospitality & Homes"></span><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Ewaen Sorae, CEO of E’Sorae Luxury Bedding & Homeware for Hospitality & Homes</span><span style='font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:black'><o:p> </o:p></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif'>—Howwemadeitinafrica<span style='color:black'><o:p></o:p></span></span></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:23.4pt;margin-left:0cm;background:white'><span style='font-size:11.0pt;font-family:"Verdana",sans-serif;color:#1F497D'><o:p> </o:p></span></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr style='height:10.05pt'><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr style='height:10.05pt'><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr style='height:10.05pt'><td width=990 valign=top style='width:742.8pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:10.05pt'><p class=MsoNormal style='background:white'><span lang=X-NONE style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p> </o:p></span></p><p class=MsoNormal style='background:white'><span lang=X-NONE style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'> </span><i><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Invest </span></i><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Cellphone:    +263 71 944 1674 | +27 79 993 5557 <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Email:               <a href="mailto:bulls@bullszimbabwe.com">bulls@bullszimbabwe.com</a><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Website:            <a href="http://www.bullszimbabwe.com">www.bullszimbabwe.com</a> <o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Blog:                 <a href="http://www.bullszimbabwe.com/blog">www.bullszimbabwe.com/blog</a><o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Twitter (X):        @bullsbears2010<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>LinkedIn:           Bulls n Bears Zimbabwe<o:p></o:p></span></p><p class=MsoNormal style='background:white'><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Facebook:          <a href="http://www.facebook.com/BullsBearsZimbabwe">www.facebook.com/BullsBearsZimbabwe</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Verdana",sans-serif;color:black;mso-fareast-language:EN-ZW'>Skype:         Bulls.Bears </span><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:105%'><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><img border=0 width=278 height=110 id="_x0000_i1027" src="cid:image005.png@01D6FBBE.85AC06D0" alt="cid:image005.png@01D6FBBE.85AC06D0"></span><span lang=EN-US style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p></o:p></span></p><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;margin-left:36.0pt;line-height:115%;background:white'><b><span style='font-family:"Verdana",sans-serif;mso-fareast-language:EN-ZW'><o:p> </o:p></span></b></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm;height:10.05pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></p></td></tr><tr><td width=990 valign=top style='width:742.8pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#1F497D;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><i><span lang=EN-US style='font-family:"Verdana",sans-serif'><o:p> </o:p></span></i></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=990 valign=top style='width:742.8pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#1F497D;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><i><span lang=EN-US style='font-size:8.0pt;line-height:105%;font-family:"Verdana",sans-serif;color:white'>DISCLAIMER: This report has been prepared by Bulls ‘n Bears, a division of Faith Capital (Pvt) Ltd for general information purposes only and does not constitute an offer to sell or the solicitation of an offer to buy or subscribe for any securities. The information contained in this report has been compiled from sources believed to be reliable, but no representation or warranty is made or guarantee given as to its accuracy or completeness. All opinions expressed and recommendations made are subject to change without notice. Securities or financial instruments mentioned herein may not be suitable for all investors. Securities of emerging and mid-size growth companies typically involve a higher degree of risk and more volatility than the securities of more established companies. Neither Faith Capital nor any other member of Bulls ‘n Bears nor any other person, accepts any liability whatsoever for any loss howsoever arising from any use of this report or its contents or otherwise arising in connection therewith. Recipients of this report shall be solely responsible for making their own independent investigation into the business, financial condition and future prospects of any companies referred to in this report. Other  Indices quoted herein are for guideline purposes only and sourced from third parties.</span></i><i><span lang=EN-US style='font-size:8.0pt;line-height:105%;font-family:"Verdana",sans-serif'><o:p></o:p></span></i></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=990 valign=top style='width:742.8pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><i><span lang=EN-GB style='font-size:8.0pt;line-height:105%;font-family:"Verdana",sans-serif'><o:p> </o:p></span></i></p></td><td width=6 style='width:4.4pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-family:"Verdana",sans-serif'> <o:p></o:p></span></p></td></tr><tr><td width=990 valign=top style='width:742.8pt;border-top:none;border-left:solid white 1.0pt;border-bottom:none;border-right:solid white 1.0pt;background:#F2F2F2;padding:0cm 5.4pt 0cm 5.4pt'><p class=MsoNormal style='line-height:105%'><span lang=EN-US style='font-size:8.0pt;line-height:105%;font-family:"Verdana",sans-serif'>(c) 2024 Web: <a href="http://www.bullszimbabwe.com">www.bullszimbabwe.com</a> Email: <a href="mailto:bulls@bullszimbabwe.co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