Bulls n Bears Entrepreneurship Zone :: Low cost business ideas for Africa

Tue Mar 20 05:41:04 CAT 2018

 <http://www.oldmutual.co.zw/> 

Africa is the last business frontier and there is money to be made with
good ideas.

But which idea to follow? I could tell you that you need to solve the lack
of adequate broadband internet access, water or even to solve logistical
problems for NGOs. Maybe that the construction industry will boom as
Africans move out of poverty and into the middle class, and so you need to
become a trustworthy building contractor.

And although many risk taking entrepreneurs and companies will make
millions in these areas in the next few years, very few of us have the
access to enough start-up capital to set off such a project – or indeed want
to take on something of that size and risk. Some of us would like to start
something on the side and see where it goes. Preferably while not using all
our savings while we are at it.

So, here are a few low cost business ideas that can be used with the only
requirements being internet access, some free time and a little bit of
money.

1. Staff relocation advice

Many expats are pouring into Africa to get their slice of an economy with
incredible growth potential. Already in 2011 Wired magazine urged anyone who
wants to become the next tech billionaire to relocate to Africa.

The problem these expats face (and the companies that send them) is the
obvious one of relocating their staff or themselves. Things like visas,
permits, housing, schooling, and so on, are always problematic.

It’s not a logistical problem, but an informational one. Who to contact,
where to start, where to go?

Yes, there are big companies that have been working in Africa for decades
that have staff relocating systems and support structures in place. But,
most companies or individuals need to start from scratch and have to piece
the relocation information together from various experts.

I used to work for a company that did regular work on the west coast of
Africa, and even though we have had projects there for years it was always a
problem to relocate staff.

So, become a one stop shop for staff relocation advice. Imagine a website
you can log on to that tracks every step of the process. To bring down the
start-up costs, you can do this in two stages:

1. Start with digital guides for your local country (PDF files, designed
nicely, and packed with quality up-to-date information)
2. Once up and running, expand your site to a web platform where clients
can track every step, review quotes for various services and tap into
immediate online expert support

For inspiration look at Move Guides. Take this model and apply it to Africa
and you will have companies and individuals queuing up.

According to their website, “Move Guides is a cloud platform for global
mobility and employee relocation across Europe, Asia and the Americas.”

No mention of Africa. That’s where you come in. Go on, do it.

The business model: Start selling the guides as digital guides, then flip
the model to a monthly subscription once you have the web platform going.

2. Market data

Data is non-existent in Africa. Any infographic map you see on any
international topic will always depict Africa as an area where there is “no
data available”. The way data and field research is done now is to hire
expensive European consultancies to conduct the research on behalf of
private clients. So why not set up a site portal dedicated to research data
published about Africa?

Start by doing desktop research and collecting and curating data research
that has been done by other companies and published on the web. Become a web
portal which directs people to where this data can be found. Get permission
and publish excerpts of the research on your site. It should not be hard to
do as these companies want to sell their reports and you are directing
traffic to them. The quality of your curation is what will make the
difference. Do not just list any research you find. Make sure it is of a
high quality.

The business model: Sell sponsored ad spots once you have established
sufficient traffic.

The more intense version of this is to do your own field research and
publish and sell these as reports. You will need some help with that and
access to plenty of resources, so the cost will not be low to start.
However, you can massively undercut expensive European consultancies. Once
you have established a reputation, you will have plenty of work.

3. Start-up guides for foreign investors

Help out international individuals and companies who want to do business in
Africa. It’s the same informational problem as mentioned in the first idea,
but focused on companies that want to set up shop on the continent.

Answer questions such as:

*         What economic changes in Africa seem very likely in the next five
years?

*         How can a foreigner become a part of the business community in a
specific country? What is a good way to meet people and make connections?

*         What should a foreign entrepreneur know in order to live and work
in a country for a few years? Do they need a work visa, investor visa,
tourist visa, or something else?

And so on.

You are selling information, but you are really selling time-saving and
peace of mind. Most companies want to move quickly. Give them the
information they need so that they do not have to go through the long
process of learning it themselves.

This has already been done for Asia by woodegg.com. Go and do it for
Africa.

The business model: Sell the guides as e-books for a premium price (no
start-up printing costs or publisher needed). The information is scarce and
so the price can far exceed a normal e-book price.

If you have any money to spend, use local journalists to do the legwork and
writing for you. Act as manager and editor to pull it all together. Also, do
not call it an e-book as you can sell it for much more if you call it a
guide or report.

4. Contractor/professionals listings

Put together a website listing of contractors/professionals available in
your country in various fields. However, give them an Amazon-style rating
based on what is known about them in the country. Use local knowledge to
determine this. Any corruption charges or bad press that only locals will
know about? Is the owner known as a respected businessman? The real value
here is to create a list of entities that can be trusted by outside
companies.

But remember, one bad company on your list and the integrity of your
service is lost. So, be very careful about giving anyone a high ranking.
Make it prestige.

Most foreign companies who want to set up locally or access a local tender
need to partner with a local contractor. The problem they face is in the
time spent sifting through the contacts they cannot trust, or worse, finding
out only later the partner could not be trusted.

The business model: Publish the list quarterly as a digital document at a
fixed price, or run a freemium model (parts of the lists are free online but
you have to pay for full access).

5. City guides

In depth and up to date city guides are still a scarcity for most African
cities, especially the sort that expats require when they will be living
there for lengthy periods of time.

The solution here is simple. Produce a guide for the city you live in that
has no rival in terms of details and freshness of information. Update it
weekly (not yearly) and make it rich in detail that only a local can know.
Casual travel writers cannot touch you with that sort of knowledge. They
scratch the surface, you will dig deep.

The business model: Attract traffic by blogging about your city and selling
the guides as PDF/ePub guides on your site.

Expand to other cities by paying locals and journalists to do the legwork
for you, as well as producing a mobile text based version for on-the-go
advice and a safer option than flashing a tablet in public.

So there you go, you now have five low cost business ideas for Africa.—
Howwemadeitinafrica 

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n200x240.jpg> 

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